Analysts have been eyeing Kors' same-store sales deceleration as signs that the fledgling brand is reaching maturity in the U.S.
After posting several quarterly comparable-sales gains near 40 percent following its initial public offering in 2011, Kors' U.S. same-store sales trends have slowed over the past two years, ending the most recent quarter up 6.8 percent on a constant currency basis.
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Despite the slowdown, it was the company's 13th consecutive quarter of revenue, comparable-store sales and earnings growth. On that earnings call in February, CEO John Idol identified six areas of growth for the luxury brand, including new store openings and expanding its presence in menswear and jewelry.
On the other end of Boruchow's analysis is another luxury label, Kate Spade. He noted that the brand is still being searched on Google more in New York City than the rest of the country, and the spread continues to widen. That indicates the company is gaining more acceptance from trendsetting shoppers in NYC, he said.
"This bodes well for Kate Spade's short- and long-term growth prospects," he said.