"It really shifts the basis of competitive advantage from the mechanical parts of the car to the electronic parts," Brian Johnson, Senior Auto Analyst at Barclays told CNBC.
Big tech companies are some of the players at the forefront to benefit. "Google's Android is really happy to put its operating system out there. We think Apple will build a car with a world-class infotainment experience, defined by software."
It's not just the driving experience predicted to improve. Johnson said up to 80% of accidents could be eliminated as semi-autonomous driving continues to grow.