When Porsche North America CEO Detlev von Platen was making plans for the company's U.S. headquarters, he wanted it to turn heads and make a statement.
He can relax.
The luxury automaker's new $100 million North America headquarters, which opened just outside of Atlanta on Thursday, is a heaven for Porsche fans.
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Built almost adjacent to the city's Hartsfield-Jackson International Airport, the 26-acre complex includes a luxurious new building complete with a classic car museum.
But the real attraction is just behind the building, where a mile-and-half test track lets drivers put a Porsche—even their own, if they want—through a series of high-speed maneuvers.
"This is a perfect way to attract new customers here," von Platen said.