GoPro is diving headfirst into the virtual reality and drone markets.
The camera maker that gained a following with snowboarders and skydivers is introducing a six-camera device to capture 360-degree spherical video. And it's coming out with a quadcopter drone for capturing video from up high in a whole new way.
GoPro founder and CEO Nick Woodman announced the new products at the Code Conference on Wednesday.
The mounted six-camera array will be available the second half of this year for north of $3,000. GoPro was already working on the concept, but pushed its development effort after Facebook spent $2 billion on virtual reality start-up Oculus last year.
"VR is going to be popular just based on gaming alone," Woodman said at the conference in Rancho Palos Verdes, California. "But for VR to be appealing to non-gamers it's going to need content. It's going to need photo and video content, and GoPro is positioned better than anyone in the world."