Hyperloop, the transportation brainchild of Tesla boss Elon Musk which plans to take you from San Francisco to Los Angeles in 30 minutes, could be be free to use, according to the CEO of the project.
Comparing the business model to that of video games, which have increasingly moved to in-game add-on purchases, Dirk Ahlborn told a question and answer session with CNBC at the Pioneers Festival tech show in Vienna that Hyperloop could follow the same model.
"When we think about video games, they are free and are making more money (than ever before) through upsales in-game."
"We are thinking about tickets and whether this is the right way to make money," he added, saying that fares could be free during off-peak times and very low-cost during peak time.
Ahlborn said he is looking at other ways for the project to make money but did not outline specific plans.