After introducing "unlimited" vacations last year, Virgin's unorthodox range of employee benefits are back in the headlines as new parents are offered up to a year's parental leave on full pay.
Self-made billionaire Richard Branson revealed the plans—which affect only one part of the Virgin empire—earlier this week in a blog post saying: "If you take care of your employees, they will take care of your business."
Moms and dads who have worked at Virgin Management, the group's investment and brand-licensing arm, for four years or longer will receive 100 percent of their salary for 52 weeks.
Those with fewer than four years' service will receive less pay, and employees who have worked at the company for fewer than two years will get 25 percent of their salary. It only applies to staff in Virgin Management's London and Geneva offices.