Another car service start-up is pulling into the on demand space. But instead of offering rideshares, Parche takes your keys and takes care of parking your car.
"We thought there was a better way to valet park," entrepreneur Christian Peneff said.
Christian and his brother Pavel co-founded mobile app Parche, a name they derived from "parcheggiare," Italian for "parking."
The Parche concept is less foreign. Users simply request, pay and tip their valets via their smartphones. Parche charges a $1 transaction fee.
The start-up doesn't even need to hire a single human to physically park a car. Parche works with existing valet services at restaurants and hotels.