Consumer choices have always been about picking this or that, and the current either/or decision is between smartphone operating systems. Your choice when it comes to operating systems says a lot about you, including what you like to eat, according to data provided to CNBC by NPD Group's Checkout Tracking.
IPhone users were much more likely to go for a liquid lunch, with soup and smoothies taking the top spots for iOS choices. Soup had an iPhone-to-Android index of 151, meaning that purchasers were 51 percent more likely to be iPhone users. An index of 100 would be equality between the operating systems.