Travel and tourism can be big business for many states—and not just the usual vacation suspects, such as Florida and Hawaii. For example, Michigan's "Pure Michigan" promotional campaign attracted 4 million holiday-makers spending $1.2 billion to the Great Lakes State in 2013, according to research firm Longwoods International. Not surprisingly, then, state governments apportion a fair amount of money to marketing and promoting their attractions and destinations to potential visitors both abroad and here at home in the U.S.
CNBC takes a look at the 10 states that had the biggest tourism advertising and promotion budgets for the 2013–14 fiscal year, the latest figures available from the U.S. Travel Association. To add some context as to how much bang each state got for the tourism promotion bucks it spent, we also note its standing in terms of popularity with both American travelers and overseas visitors in 2014, according to, respectively, online accommodations emporium HotelsCombined.com and the U.S. Department of Commerce. (Note: Overseas figures exclude visitors from Canada and Mexico. Latest Alaska overseas ranking available is for the year 2000.)
—By CNBC's Kenneth Kiesnoski
Posted 07 July 2015