Colorox brand toilet bowl cleaner sits on display at a supermarket in Princeton, Ill.
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Jeff Kilburg, founder and CEO of KKM Financial, says investors need to look past just dividends and also focus on growth.
During a CNBC Pro live event Thursday, the former options trader in the Chicago pits recommended investors remain selective among their dividend picks.
"People get really honed in on dividends," said Killburg, alluding to investors who chase stocks that offer a 3 to 4 percent dividend yield, but then see those shares drop in price by 20 to 30 percent due to weak business trends.
