Google shares jumped Thursday after the company reported quarterly profit that easily topped analysts' expectations, helped by growth in advertising revenue.
The stock climbed more than 11 percent in extended trading after the Internet and technology giant posted adjusted second-quarter earnings of $6.99 per share on $17.73 billion in revenue. Sales were up from $15.96 billion.
Analysts expected Google to post earnings of $6.70 per Class A share and $6.74 per Class C share on $17.75 billion in revenue, according to a consensus estimate from Thomson Reuters.
"I think absolutely this is just the beginning of what could be a very good move for Google," said Colin Gillis, a technology analyst at BGC Partners, on CNBC's "Closing Bell."
Market watchers have monitored trends in Google's crucial advertising metrics as well as how much the company spends relative to its sales growth. Aggregate cost per click, or what companies pay for an average ad, fell 11 percent year over year.
Aggregate paid clicks, however, helped offset the drop as they rose 18 percent.