Twitter beat expectations with its latest earnings report and the stock bounced temporarily. However, the stock quickly dropped as management outlined the clear problems facing Twitter and predicted stagnant user growth. They went on to state that they do not believe user growth will accelerate until they make fundamental adjustments in the service. Believe it or not, Twitter is already a turnaround project.
While 300 million users is certainly significant, it pales in comparison to Facebook and the engagement level on a relative basis for Twitter continues to suffer. Prior management simply did not recognize that the company needed to make significant changes to the service to increase usability. Twitter is too difficult to use and many who sign up for the service fail to engage Twitter on a regular basis.