The date is set for Apple's highly anticipated fall unveiling, Buzzfeed has reported. Sources familiar with Apple said that the event will take place Sept. 9, the same date as last year's.
Apple hasn't formally announced the date and did not respond to CNBC's request for comment. Still, the Buzzfeed report got the Internet talking.
What will consumers and investors have to look forward to? A new iPhone, the next generation of Apple TV, and possibly an iPad Pro, which Buzzfeed is calling a "wildcard" for the fall event.
The new iPhone will have a pressure-sensitive Force Touch display, an improved camera system, and a significantly faster more and power efficient wireless chip, according to reports by Apple blog 9to5 Mac and Buzzfeed.
The next generation Apple TV "will feature a refreshed and slimmer chassis and new innards; Apple's A8 system on chip; an increase in on-board storage; and an improved operating system that will support Siri voice control. Expected alongside it, a new remote that sources say has been 'drastically improved' by a touch-pad input and a long-in-the-offing App Store," according to BuzzFeed.