The National Football League said Monday it had struck a content distribution deal with Twitter that would take effect this season, and that's a good thing for the social media company, CNBC's Jim Cramer said.
"There are a lot of reasons to own Twitter that have to do with what could possibly go right, and anytime you're affiliated with the NFL it tends to go right, other than stuff that's on 'Outside the Lines,'" Cramer said Monday in a "Squawk on the Street" interview. "Outside the Lines" is investigative sports-news program on ESPN.
The NFL did not specify how long the partnership would last, but said it was a "multiyear" deal in a release. "Twitter users will have access to significantly more official NFL content than in the past, including in-game highlights from preseason through Super Bowl 50," the league said.
Read MoreTwitter has lost nearly half its value in 4 months
Shares of Twitter were up more than 3 percent in early trading Monday.
Disclosure: Cramer's trust owned Twitter stock when this article was published.