The NBA's 2015 Most Valuable Player, Stephen Curry, is hoping to score off the court with an new sports start-up: The guard for the Golden State Warriors has taken an equity stake in a private coaching company called CoachUp.
The idea? Think Uber for coaching. The company seeks to match aspiring athletes with top-level coaches through its online and mobile platforms.
Curry says joining the company was a natural fit. "It's part of my story and how I developed my game," he said. "I wouldn't be where I was today without receiving private coaching," he added.
The two-time NBA All-Star says that when he was in his teens, he received private coaching and it transformed his game. "I still keep in touch with my former coach," he said.
CoachUp was founded by Jordan Fliegel in 2011. He started the company with the hope of helping others achieve their athletic dreams. Fliegel said that private coaching changed his life and he wants to give that opportunity to other kids.
"Sports provide a great vehicle for confidence and character," he said.