With Wednesday's show-and-tell event showcasing an expanded mix of new products and services, Apple firmly planted in the ground three new pathways for growth, which is important for the company and the stock. These launchpads create opportunities to develop new businesses, which will provide upgrade cycles to boost Apple revenue.
Prime among the announcements Wednesday was the unveiling of Apple TV designed to be a football to control television sets across the world. Many companies have tried, including Comcast and Samsung, to capture market share in the so-called smart TV market with limited success. What has been missing is the ability to easily integrate applications from the established app store into the TV experience. Apple TV is an attempt to be the preferred choice of consumers as on-demand TV becomes more prevalent.