So far it's been a very retail trade. The latest filing says Fantex has sold 1.5 million shares for six player deals.
If you take the most generous assumption that each investor bought an average of 100 shares — that would mean at most 15,000 people have a Fantex player investment. The company itself says it does not publicize accounts or trading data, but they do have "thousands of accounts and investors as diverse as accredited individuals to institutions and family offices."
That's small for now, but it might be something that takes off down the road. Remember daily fantasy sports (such as DraftKings and FanDuel) were practically unheard of for several years, before exploding this year.
Fantex told CNBC there will be more news soon, but for now, we can't speculate what that might be.
The company makes money taking transaction and management fees in the process of connecting money from the public to the player.
Disclosure: Comcast and NBC are investors in FanDuel. One clarification from the story specified the difference between the IPO for Foster specifically versus the company overall.