The Sauber F1 Team is pleased to announce CNBC as a Premium Partner for the 2016 FIA Formula One Championship. This is the first time the Sauber F1 Team has partnered with an international broadcaster.
CNBC and the Sauber F1 Team will use the global Formula One media platform to maximise their potential as well as to reach a broader audience around the globe. The CNBC branding will appear on the rear wing end plate of the Sauber C35, on the driver suits of Marcus Ericsson and Felipe Nasr as well as on the team uniform.
To launch the partnership with CNBC, the logo will be visible on the rear wing end plate of the Sauber C34-Ferrari during the 2015 Formula One season finale at the Abu Dhabi Grand Prix this weekend.
Monisha Kaltenborn, Team Principal of the Sauber F1 Team:
"CNBC and the Sauber F1 Team have many common values as accuracy, speed and credibility. Both companies maintain these values on a global level. It applies to both that we face a tough competition in our métier with the objective to perfection. These similarities build a strong basis for a solid partnership."
KC Sullivan, President and MD of CNBC International:
"This partnership joins two organisations with strong heritage and exceptional ambition. Working with the Sauber F1 Team, CNBC is joining a family of professionals and corporate partners committed to the standards of excellence and performance that elite sports demand."
About CNBC
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe on three regional networks: CNBC Asia Pacific, CNBC EMEA and CNBC US. CNBC also hosts a suite of digital properties including website CNBC.com, premium subscription service CNBC Pro; and a range of CNBC Apps.
Media contact, CNBC:
Lee Thompson, lee.thompson@cnbc.com, Tel. + 44 20 7653 9398
Media contact, Sauber F1 Team:
Robert Höpoltseder, robert.hoepoltseder@sauber-motorsport.com, Tel. +41 44 937 94 50, M. +41 79 7 70 18 19
Marleen Seilheimer, marleen.seilheimer@sauber-motorsport.com, Tel. +41 44 937 92 45, M. +41 79 264 28 49
About CNBC:
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/.