Times are getting tough for Apple investors.
Shares of the tech giant tumbled below $100 last week as concerns over the company's iPhone orders have weighed on investors. The stock is now down more than 27 percent from its all-time high, hit in late April 2015.
Yet rather than use the sell-off as an opportunity to buy more shares, one trader sees more pain for the world's largest company, which up until recently could do no wrong in the eyes of investors.
Looking at the tech giant's long-term chart, Gordon noted that the long-term uptrend is in danger of being breached. "We are on the verge of a technical breakdown," he said. "If we push through the $96 level in Apple, that's a big problem." If that uptrend line were to break, Gordon projected that the stock could fall as low as $81.