Amazon walked away as one of the clear winners from Sunday's Golden Globes ceremony, having picked up two awards for one of its original series.
Amazon Prime Video's "Mozart in the Jungle" picked up two awards for Best Comedy/Musical series and Best Actor in the same category at the 73rd Golden Globe Awards, demonstrating that streaming sites remain popular among critics, not just broadcast and cable viewers.
However, this year's awards proved not so successful for rival Netflix.
In December, the Hollywood Foreign Press Association, which runs the Golden Globes, gave Netflix eight nominations for its TV series, including "Narcos" and "House of Cards", however, on Sunday, the online platform walked away with no awards.
Another online platform, Hulu, also received a nomination for "Casual" but lost out to "Mozart in the Jungle."
While Netflix may have left the ceremony empty-handed, it hasn't stopped the company from investing in original shows.
For 2016, Netflix announced it is doubling its original programming to 31 original series on top of more films and documentaries, while Amazon's European head of video told CNBC in June 2015, that it plans on doubling down in its investment in original programs in the future.
"Looking at this year's Golden Globes it's clear that streaming services like Netflix and Amazon have become important players and are challenging the traditional broadcasters," Daniel Gadher, analyst at Ampere Analysis, told CNBC via email.
"It is also worth noting that Amazon's winning title 'Mozart in the Jungle' is a newer title relative the comparatively older Netflix title 'Orange is the New Black' and even Amazon's own older title 'Transparent', which may have influenced the result."
"With streaming services continuing to commit to more original programming it would seem that we will continue to see them having an impact at the more prestigious award ceremonies," Gadher added.
Another one of the top winners in TV was thriller "Mr. Robot" which debuted its first season on basic cable channel, USA Network, during 2015. The drama, which circumnavigates around a cyber-security engineer with social anxiety, picked up two awards for Best Drama Series and Best Supporting Actor.
"Mr. Robot" wasn't the only series to debut its first season in 2015 that won big. "Crazy Ex-Girlfriend" won Best Actress in a Comedy / Musical series, HBO's "Show Me a Hero" won Best Limited Series Actor, and "Wolf Hall" won Best Limited Series.
Overall, cable channels — both basic and premium — performed well at the Golden Globes, with HBO, AMC, FX and Showtime all bringing home an award each.
"The Revenant" was the night's biggest winner, bagging three awards for the biographical Western film, including Best Actor in a Dramatic film, for Leonardo DiCaprio. Many now believe DiCaprio will not only be nominated for an Oscar, but will go on to win it in 2016.
Other films that won big were Danny Boyle's "Steve Jobs" and Ridley Scott's "The Martian", which both picked up two awards each.
Full list of Golden Globe winners
TV Series / Program Awards
- Mozart in the Jungle - 2 wins
- Mr. Robot - 2 wins
- American Horror Story: Hotel - 1 win
- Crazy Ex-Girlfriend - 1 win
- Empire - 1 win
- Mad Men - 1 win
- Show Me a Hero - 1 win
- The Affair - 1 win
- Wolf Hall - 1 win
Film
- The Revenant - 3 wins
- Steve Jobs - 2 wins
- The Martian - 2 wins
- Creed - 1 win
- Hungary - 1 win
- Inside Out - 1 win
- Joy - 1 win
- Room - 1 win
- Spectre - 1 win
- The Hateful Eight - 1 win
—By CNBC's Alexandra Gibbs, follow her @AlexGibbsy and @CNBCi