Who says romance is dead? Well, quite a few of us it seems.
St. Valentine's Day is losing favour with couples as consumer plan to spend less this year and reject the increasingly commercialized holiday, according to experts.
Recent research from U.K. dating site eHarmony found that 24 percent fewer Britons will celebrate the day of love on February 14th this year compared to 2015.
As a result, eHarmony predicts consumer spending for Valentine's Day will fall by a third, from £1.5 billion ($2.18 billion) last year to just £958 million this year.