Amazon quietly launched its private fashion labels last month. Its second physical
Amazon announced that it is launching "Style Code Live," its first live TV show. A trio of personalities will serve as hosts, including Rachel Smith, a "Good Morning America" and "Nightline" correspondent who was Miss USA in 2007, Lyndsey Rodrigues, a former host of MTV's "Total Request Live," and Frankie Grande, a Broadway star and older brother of pop star Ariana Grande.
The show will be similar to QVC's home shopping channel. The hosts and their guests will share tips and tricks on fashion and makeup. Underneath the video player, viewers will be able to buy the featured products. Real-time chat will be available during the live show, allowing viewers to ask the hosts and guests for beauty and fashion advice. The guest list includes YouTube star Tati Westbrook, 2016 Grammy's Best New Artist winner Meghan Trainor, and actress Keri Russell.
"We are really excited about the live format of the show because it gives people who are passionate about fashion and beauty a place to interact with each other, keep up with the latest trends, get fashion and beauty tips, ask questions and chat with the hosts, and easily find the products they want," an Amazon spokesperson told CNBC.