Want that book you're reading — or rather hearing — to go viral? Audible's got you covered.
In March, Amazon's audio book arm released 'Clips', a function that allows listeners the option to save and share quotes or passages from their favorite audio books. By giving audio books the Vine or Instagram video treatment, Audible is trying to promote a more personal user experience, and is hoping to generate more book purchases through social media sharing of snippets.
Just this week, Audible added a new feature that lets listeners recommend audiobooks instantly via e-mail, text or messenger. Listeners can send their personal library recommendations to an unlimited number of phone contacts. The first title can be redeemed for free by the recipient.
Audible's new functionality arrives at a time when savvy users consume voracious amounts of music and video — which frequently go viral on social media. Clips is an attempt to combine the emerging medium of audio with book geeks' love of the written word — but adding a 21st century dimension to it.
Clips are "a way to put more books into people's conversations and easily demonstrate how dynamic and entertaining a book can be when performed," Beth Anderson, Audible's executive vice president and publisher, told CNBC in an interview this week.
"Our customers are voracious readers and thinkers about books. Functionality that allows them to save a clip and make notes on it, or share clips with friends, is another example of transformative technology that will make the Audible experience more meaningful for our listeners," she added.