U.S. ride-hailing app Uber is offering hackers up to $10,000 to hack its system to uncover flaws, the company said on Tuesday.
Uber has released a "treasure map" of its software infrastructure, highlighting what each part does and the potential security vulnerabilities present.
The idea of asking friendly, so-called White Hat hackers to test your system for a reward is not new. Several companies including Facebook, which pays hackers at least $500 to trace bugs, and Google, which offers a maximum prize pot of $20,000, have these so-called "bug bounty" programs.
While, the idea has not always been a comfortable one for many organizations, Uber's launch of its own prize program highlights the growing acceptance of the method amid an increasingly dangerous threat of hacking.
"Even with a team of highly-qualified and well trained security experts, you need to be constantly on the look-out for ways to improve," Joe Sullivan, chief security officer at Uber, said in a blog post.
"This bug bounty program will help ensure that our code is as secure as possible."