Netflix adds new social media-friendly icon to its branding

Netflix has a new look.

The streaming media giant updated its social media profile picture Monday with a new icon that is more minimal, featuring just a red, upper case "N." However, the company told CNBC that this is not a formal logo change.

"We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future," a spokeswoman for the company told CNBC via email.

Netflix has been reiterating as much to its followers on Twitter:

@nikhilwad Not a new logo! The N is an icon and a new creative element to live with our logo. The current Netflix logo is here to stay :)

@J_Mendoza8 We just got a new 'do- keeping it fresh. Our logo isn't going anywhere, the icon is just a new piece of our overall look.

@NicholeDWBZ Just added another piece of pizazz to our look- our logo isn't changing.

@jjleedesign Nope! Just added a little flair with a new Icon. New piece of statement jewelry, if you will ;)

— CNBC's Jim Forkin contributed to this report.