Evidence shows similar boycotts in the past have had limited impact.
One year ago Indiana was the target of economic threats based on the state's controversial Religious Freedom Restoration Act, which allowed businesses to deny services if they conflict with a firmly held religious belief.
In the face of widespread protests that the law gave businesses a license to discriminate based on sexual orientation, Republican Gov. Mike Pence signed a new bill to clarify the law. But opponents said the change did not go far enough. At least one Indiana business, Angie's List, said it was putting an expansion in the state on hold as a result.
But one year later little has changed. The Indiana law is still in place, and Indianapolis' convention bureau, Visit Indy, reported record business last year despite market-share losses tied to the Religious Freedom law.
Salesforce.com announced plans in May to invest $40 million in Indianapolis and create 800 jobs as part of a move into the city's tallest building, Chase Tower, which is being renamed for the tech company. Salesforce founder and CEO Marc Benioff had been among the first and most vocal CEOs to challenge Indiana's RFRA law. Gov. Pence appeared with Salesforce Marketing Cloud CEO Scott McCorkle at the announcement of the deal.
"This investment is also possible because of the RFRA fix a year ago and because of the longstanding human rights ordinance in Indianapolis," McCorkle said of the deal. He stressed that the company's decision to expand in Indiana was not an endorsement of state policies and Salesforce would continue to push for LGBT rights in Indiana.
Angie's List said it has not changed its position. "We are open to all and discriminate against none," said spokeswoman Cheryl Reed.
But the company has not completely closed the door on expanding in Indiana.
"We are focused at the moment on our profitable growth plan and have yet to return to the topic of campus expansion," Reed said.