Lyft wants its users to start kicking back in Cadillacs and BMWs.
The company added a high-end service, Lyft Premier, to its offering, the company said Thursday.
It will compete with Uber's luxury service, UberBlack, and is immediately available in the Bay Area, Los Angeles and New York.
The San Francisco-based company said that it came up with the service when more than 60 percent of Lyft passengers requested some extra frills to their everyday rides. Premier drivers will be able to earn extra cash, as riders will pay a premium that's around twice the regular price.