The annual comic book confab that sees thousands of fan boys and girls descend on the city of San Diego—often in full costumed regalia—is big business for the city's nearly $10 billion tourist industry.
The San Diego Comic Convention (SDCC), otherwise known as Comic-Con, is widely considered to be the premier event of its kind, where tickets often sell out in minutes. According to Miro Copic, a marketing professor at San Diego State University who recently crunched the numbers, this year's SDCC is expected to have a whopping $150 million in economic impact on the region, representing an injection of at least $80 million in direct spending.
"Comic Con is very important to San Diego," Copic told CNBC in an email, adding that it was also the largest convention of the year for the city. On average, its 130,000 attendees will spend over $600 per person, Copic's data shows.
San Diego plays host to 34 million visitors annually, according figures from to the city's tourism bureau, pulling in more than $700 million in state and local tax revenue. Last year, San Diego's Convention Center saw about 553,000 individuals total—meaning that SDCC makes up more than a quarter of the year's traffic by itself.