Forget the selfie, the "surroundie" could be the newest trend in picture taking thanks to the rise of virtual reality (VR) headsets and affordable 360 degree cameras.
"Surroundie" - a term coined by CCS Insight analyst Ben Wood - refers to a selfie taken with a 360 degree camera. Wood, the chief of research at CCS, believes that the time is now for this form of content to take off.
"I think that history has shown, for example with the explosive growth on YouTube, that obviously there is a role for curated content, but user-generated content has been a massive driver on consumption," Wood told CNBC in a phone interview on Monday.
"The reality is that 99 percent of user-generated content is not great, but the 1 percent that rises to the top can drive incredible amounts of traffic, with the advent of more affordable 360 cameras, combined with both YouTube and Facebook supporting 360 degree content, the 'surroundie' can become the new selfie in particular the way millenials want to share experiences."