Billionaire venture capitalist Chris Sacca, an early investor in Twitter, told CNBC he doesn't know which tech or media giant might end up buying the social network, but it can fit nicely with many of the names being tossed around.
Twitter is expected to field offers this week, according to The Wall Street Journal.
Salesforce CEO Marc Benioff, who was beaten to the punch by Microsoft for LinkedIn, is working to convince his shareholders that a Twitter deal makes sense, the Journal reports.
"Benioff loves [Twitter]. It might be too expensive for him, I don't know," Sacca, founder of Lowercase Capital, said in a CNBC interview on Tuesday evening. Sacca served previously as head of special initiatives at Alphabet's Google.
Other companies being talked about as possible Twitter suitors include Google and Disney.
"Twitter can be complementary to many of those companies, there's no doubt about it. It has a unique set of data that nobody else has in the world, and it has it faster than anybody else in the world," Sacca said.
"Their problem is not the input," he continued. "Their problem is making it useful and easy and accessible and fun for all their users. So the good stuff is in there, there's [also] a lot of junk."
Asked specifically which company should buy Twitter, Sacca was noncommittal, but analyzed the possibilities, starting with Google.
"I can see why Google finally has [shown interest]. I think Google has finally filtered out a bit from thinking about it as not scientific and computer science enough to 'wow that's the world's best data, and if we don't have that, our search results won't be as relevant anymore.'"
"I can see Facebook looking at it and saying, 'we've tried to copy it over and over again but we need it defensively, we can't let it go to anyone else," Sacca said.
Microsoft CEO Satya Nadella "was the guy that did the first revenue deal with us at Twitter, he understands it well, too," Sacca said.
"I don't know about Apple's ambitions, because they've never really been good at social and community," he said.