In the midst of Samsung's massive Galaxy Note 7 recall, the company's swanky showroom in New York City is electing not to post any prominent signage to inform customers of the recall. Instead, reps are quietly referring questions about refunds or exchanges to its customer service hotline.
The "flagship experience center," which doesn't actually sell products, simply removed all the Galaxy Note 7 displays from the showroom.
Dominic Febbo waited outside the Samsung 837 location in Manhattan on Tuesday morning to help his mom return her Galaxy Note 7 for a full refund. He left empty-handed from the facility, which Samsung says is not a retail store, though devices and merchandise are displayed there.
Febbo was part of a small group of people in line outside Samsung's swanky "technology playground" in New York's Meatpacking District, and a few were there to see about exchanging or returning their newly recalled Note 7. Febbo spent about 25 minutes in the building but was told he wouldn't be refunded right away.
"They told me I have to get the box and shipping label, and then return it to the website," Febbo said. "They can't do it here. I have to call the 1-800 number for Samsung, and they send me everything."
The full price for the phone, he said, was about $879. Once he returns it, it'll be about 10 days for the refund, he said.
The electronics giant said Tuesday it halted production of the device after multiple reports of both original and replacement Note 7s overheating and catching fire.
"For the benefit of consumers' safety, we stopped sales and exchanges of the Galaxy Note 7 and have consequently decided to stop production," the company said in a statement.
But not everyone is in a hurry to get the Note 7 off their hands.
Romesh Wijewardena told CNBC he bought the second-generation Note 7 from T-Mobile in late September and doesn't plan on returning it anytime soon, even with the recalls and warnings.
"I'm loving it," he said. "So far, I haven't had any problems with it ... I'm going to keep it. If I have a problem, then I'm going to think about it, and if not, I'm going to keep it."
Wijewardena also has an iPhone, but says he prefers his Note 7 by far.
"I can't compare the iPhone...Samsung is 10 times better," he said. "I'm a Samsung fan [ever since] the very first Note came out. I have every single Note."
All four major US carriers have stopped issuing Note 7 via sales and exchanges. Verizon, AT&T and Sprint said they will exchange Note 7s for another device. Meanwhile, T-Mobile, Best Buy and Samsung have said they will offer exchanges and provide full refunds for customers who want their money back. Amazon will also provide refunds for customers.
Verizon CEO Lowell McAdam spoke from the Internet Association's Virtuous Circle conference in Menlo Park, California, on Monday and outlined Verizon's take on the smartphone.
"We'll give you a device of your choice versus another Note 7 — it's just not safe at this point in our view," McAdam said. "Note 7s are off the shelf at this point."
Carriers and retailers aren't the only ones encouraging Note 7 owners to return their devices. Facebook-owned Oculus issued an update Tuesday, removing support for all Note 7 devices on the Oculus Gear VR platform, The Verge reported.
When asked if he thinks the recall and issues with the Note 7 will damage the company's credibility, Wijewardena was optimistic and says he has full faith in the company to fix the problem.
"It's a technical issue, and they're going to come up with a solution for it," he said. "I'm not going to switch from Samsung to any other device. Samsung is the best...so far, still."
Samsung and the company's Manhattan location did not immediately return CNBC's request for comment.
--CNBC's Courtney Reagan contributed to this report.