It's official: Apple sends invites for Oct. 27 event; new Mac expected

MacBooks on sale in an Apple store.
Zhang Peng | LightRocket | Getty Images
MacBooks on sale in an Apple store.

Apple will hold a special event at its campus on October 27, where reports have indicated new Macs might be revealed.

"Hello again," reads an invitation for the event sent to CNBC.


Recode reported on Tuesday that new Macs will launch at the event. The event builds on widespread rumors that Apple has a line of new Macs in the works, which may include a row of custom touchscreen keys.

Bloomberg's Mark Gurman reports that the big news will be an updated MacBook Pro, which will include a thinner case, larger trackpad, and faster graphics card. A new iMac and MacBook Air have also been in development, Gurman reports.

Apple recently released a new Mac operating system, MacOS Sierra, that integrates voice-activated assistant Siri. The invitation for the Oct. 27 event calls back to the 1998 launch event of the new iMac, where the the screen lit up with the words "Hello (again.)" Prior Macintosh launches featured the computer speaking to an audience, saying "Hello, I'm Macintosh."