Shares of Nielsen Holdings plummeted more than 16 percent Tuesday after its quarterly earnings missed expectations.
The global information and data company reported third-quarter earnings of 74 cents per share on revenue of $1.57 billion. Analysts expected earnings of 76 cents a share on revenue of $1.59 billion, according to Thomson Reuters.
Nielsen posted 69 cents a share and $1.53 billion in revenue, in the same period last year.
"While emerging markets continued to produce top-line growth, our results in the developed markets were disappointing, particularly in the U.S. Many of our clients are seeking efficiency and productivity in the face of a challenging growth environment," CEO Mitch Barns said in a statement.
Revenues within the company's Buy segment, an indicator of global retail performance, decreased 0.9 percent to $809 million for the quarter, the company said. Revenues in the Watch segment, however, increased by 6.7 percent to $761 million. The Watch segment provides clients with content viewing numbers across all platforms.
Nielsen adjusted its 2016 guidance for adjusted net income per share in the range of between $2.73 a share and $2.79 a share, down from a previous range of between $2.83 a share and $2.93 a share. Analysts expected $2.87 per share, according to Thomson Reuters.
With Tuesday's decline, the company's stock is now down more than 1 percent year to date.