"What we need inside Starbucks in the HR group is we need veterans recruiting veterans who understand their language, their challenges, their issues. So the people who are recruiting veterans at Starbucks are the people who have worn the cloth of the nation," Schultz told the "Mad Money" host.
In 2013, Starbucks took on the commitment to hire at least 10,000 veterans and military spouses by the end of 2018. It has now hired more than 8,000 since making that commitment. The company has also shipped 60 pallets of whole bean coffee and more than 175,000 sticks of VIA instant coffee to troops serving overseas.