The millennial generation, generally classified as those born between 1980 and 1999, is transforming the economic, social, and political world of the United States.
Individuals in this generation are generally more optimistic, more diverse, and much more expressive (think Social Media) than older generations (US Chamber Foundation).
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As an individual born right in the middle of this generation, I agree with the findings of this research. However, I want to focus on the many interesting financial characteristics and behaviors of my generation that may have the biggest impact of all these changes on our future.
Financial "wins" of the millennial generation
What do millennials do better?
1. Millennials value education
More millennials have a college degree than any other generation of young adults. In 2013, 47% of 25–34 year-olds received a post-secondary degree.
College graduates are able to earn an additional $1 million during their working lives compared to High School graduates. Millennials are investing in their future in this way, which is great news. But are they paying too much? We'll get to that later (White House Millennials Report).
2. Millennials don't buy cars (or even bother getting driver's licenses)
Millennials are about 29% less likely than those in Gen X to purchase a car (USA Streetsblog).
Diving a little deeper, in the chart below, you can see that in 2015, the share of car originations in the 22–35 age bracket was approximately 25% lower than it was during 2003, when the prior generation (Gen X) was in that same age bracket.
This is great news for millennials. While they're missing out on building their credit score through a car loan, they're avoiding taking on (even) more debt. The reason for lower car ownership shouldn't be surprising. The rise of Uber, Lyft, Car2Go, ZipCar, and many other transportation sharing options has made living without a car (in a city at least) possible for the first time.
3. Millennials live at home with their parents
For the first time since 1880, young adults aged 18–34 are more likely to live with a parent than in any other arrangement.
Even more surprisingly, this trend isn't being driven by the lack of employment, but rather the high cost of rent, delayed marriage, and a large increase in the high school education only segment of the generation (Pew Research).
For a generation that has the second-highest debt burden, this is good financial news. The millennial generation members who live at home could theoretically save more of their paycheck and pay down debt faster, right?
Not so fast. It's time for the financial fails of this new generation.
Financial "fails" of the millennial generation
What don't Millennials do right?
1. Millennials have little to no savings
23% of younger millennials (18–24) don't have a savings account.
Even of older millennials, the percentage isn't much better at 18%. What's interesting is this trend doesn't appear to be driven by income. For those millennials who make $75–$100k a year, 43% either don't have a savings account or have nothing saved (Millennial Money).
For anyone who's taken a basic math or finance class that covered the principle of compounding interest, you know this lack of savings won't end well for the millennial generation.
Take this simple example as proof:
- Susan saves $5k/year from age 25–35 (10 years)
- Bill saves $5k/year from age 35–65 (30 years)
- John saves $5k/year from age 25–65 (40 years)
Who saves the most by retirement? Well, that should be pretty easy, it's John.
But by how much?
He will have saved over two times as much as Bill and close to two times as much as Susan by age 65.
Even more remarkable is that Susan, who only saved for 10 years, will have out-saved Bill who tried to play "catch-up" with his savings for 30 years! (Business Insider)
Millennials aren't saving today and they aren't going to be able to play catch up later.
A Solution for millennials: Digit; an automatic savings app that analyzes your linked accounts and determines a safe amount to transfer between $5-$50 every few days to a savings account.
2. Millennials pay very high rents
It's an old Financial Adviser rule of thumb that you shouldn't pay more than 30% of your take-home pay for housing. For a millennial earning $60k/year pre-tax, this means that they should spend no more than $1,125/month in rent. But millennials aren't just ignoring this rule, they're destroying it.
In San Francisco, millennials are paying, on average, an absolutely unsustainable 79% of their salary for rent. In Los Angeles, it is 61%. In Boston, 56%. In Seattle, 51% (The Street). It's starting to become more clear exactly why millennials don't have any money to save.
A Solution for millennials: This one is old fashioned. Live with roommates! Either split a 1BR with a significant other or shack up with several roommates in a house. It's the only way to still live in a desirable area of the city (a big want for millennials), while not breaking the bank (at least too badly).
3. Millennials have almost no investments
As we mentioned in the #1 Financial Fail, savings are almost non-existent for my generation. If savings rates are bad for this generation than investing rates are [insert word for bad * infinity].
Nearly 4 in 5 millennials are not investing in the stock market (BusinessWire). While lack of money is a top barrier to investment (41%), there also appears to be a trust boundary, as a large portion of the millennial generation matured during the 2008–2009 financial crisis. Over 1/3 of millennials would actually trust an app with their money more than a traditional investment firm.
Why is this so scary?
Because as we mentioned before, the impact of not saving and not investing in the 25–35 age range can be devastating for retirement. Additionally, long-term investing is one of the only ways that you can grow your net worth consistently above the rate of inflation.
Two Solutions for millennials: Acorns and Robinhood.
Alex Mitchell is the Senior Product Manager, Head of Websites and Identity Products, atVistaprint.
