It took just five weeks to transform the 1970s-inspired accounting office into a modern hair salon.
After covering the drab white paint with coats of gray and purple, and knocking down the wooden doors that had divided the space into offices, online beauty retailer Madison Reed opened its first physical shop last week.
The 1,500-square-foot space in Manhattan's Flatiron District is just the latest example of an e-commerce start-up taking the leap from clicks to bricks. But it isn't making the jump alone. It enlisted the help of The Lion'esque Group — a firm that helps digital-first retailers find vacant space and transition into physical pop-up stores.
Founded in 2009 by former investment banker Melissa Gonzalez, Lion'esque has helped brands cut the ribbon on more than 100 temporary stores. It also is one of several companies reinventing the role of temporary stores, which no longer merely plug holes in landlords' portfolios. Instead, the tenant base is shifting toward trendy up-and-coming brands, and are increasingly seen as a way to bring excitement to a street or property.
"The landscape's shifting," Gonzalez told CNBC.