Last week people began calling for Mexicans to stop buying US products under a string of hashtags including #AdiosStarbucks, #AdiosWalmart, #AdiosMcDonalds, #AdiosCocacola and #AdiosProductosGringos.
Consumers are rallying support for Mexican counterparts of American goods, for example the amusement park La Feria Chapultepec in Mexico City instead of Disneyland.
"I am a patriot, a true Mexican cry of war," said one person in Spanish under the hashtag #adiosstarbucks alongside a photo of abag of local Oaxaca coffee.
Local businesses are even calling for roasted chicken fans to support their establishments under the hashtag #elmejorpollodemexico.
"Why with the wall aren't the losers them and not us?" Pollo Feliz, a restaurant chain, wrote in a Facebook post with a photo of Trump, KFC's Colonel Sanders and McDonald's Ronald McDonald peering over a brick wall.
Mexican businessman Carlos Slim, a Trump critic who controls the Mexican telecommunications company America Movil, called for "national unity" on Friday and encouraged consumers to support Mexican business and "buy what is produced in Mexico."
He remarked that Mexico since the inauguration of Trump has been "the most surprising example of national unity that I've had the pleasure of seeing in my life."
"We have to back the president of Mexico so he defends our national interests," he added.