Wix.com, Mr. Clean and TurboTax topped a ranking of the most engaging Super Bowl prerelease ads and teasers on social media, while Pepsi had three ads on the list.
The list, compiled by analytics company iSpot.tv, looked at "earned online engagement," made up of online activity, or the digital share of voice compared to other ads; social actions, such as tweets, shares and mentions; and the number of times an ad had been viewed online via Facebook, YouTube and via iSpot.tv, where someone explicitly requested to see a particular ad.
As of January 30, these were the top 10.
1. Wix.com - Chef Felix
British actor Jason Statham and Gal Gadot ("The Fast and the Furious") star in Wix.com's ad featuring a fight in a restaurant and an oblivious chef. The spot clocked up nearly 4 million online views and almost 65,000 social actions.
2. Mr. Clean - Cleaner of your Dreams
A CGI man in a tight white T-shirt and jeans turns cleaning into flirtation to an R&B soundtrack, in Mr. Clean's ad, which has been seen more than 1.5 million times online with over 25,000 social actions.
3. TurboTax – Humpty Fall
TurboTax's Super Bowl ad features knights rescuing Humpty Dumpty, who falls off a wall while "doing his taxes." It's been watched more than 3 million times online and has seen more than 4,000 social actions.
4. Mercedes - Easy Driver
The Coen brothers directed Mercedes' commercial for its AMG GT Roadster, which features actor Peter Fonda. The "Easy Rider"-inspired spot has been watched more than 270,000 times and has had over 10,000 social actions.
Skittles - Romance
A young man stands in the dark outside a girl's window, throwing Skittles through it. She catches two in her mouth, and then a series of family members and visitors shift along the screen doing the same. It's been seen nearly 1.5 million times and had nearly 3,000 social actions.
6. Pepsi – Countdown: 14 Days Until Gaga Slays
A simple ad encouraging Gaga's "Little Monsters" to count down the days until Lady Gaga's halftime Super Bowl show. While it's only had a low number of views online so far, engagement rates are high, with nearly 12,000 social actions.
7. Pepsi and Tostitos – Party Poopers
Quarterback Joe Flacco talks about how he stopped behaving like a party pooper by taking Pepsi and Tostitos snacks to Super Bowl gatherings, with the line "Save your Super Bowl party." It's been seen more than 800,000 times, according to iSpot.tv, and has had over 5,000 social actions.
8. Squarespace – who is JohnMalkovich.com?
Actor John Malkovich finds that his namesake URL has been taken by a fishing website in an ad that urges people to "Get your domain before it's gone." The ad has been seen more than 800,000 times since launching last week and has had nearly 3,000 social actions.
9. Pepsi and Tostitos – Party Planner
Linebacker Von Miller becomes a Super Bowl party planner, putting fake grass, cans of Pepsi, bags of Tostitos and obligatory cowboy hats into a couple's home for a game celebration. It's been seen more than 800,000 times and has had more than 1,200 social actions, according to iSpot.tv.