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In his 2013 ‘Miami letter,’ Uber CEO Kalanick advised employees on sex rules for a company celebration

Kara Swisher and Johana Bhuiyan
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In his 2013 'Miami letter,' Uber CEO Kalanick advised employees on sex rules for a company celebration
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In his 2013 'Miami letter,' Uber CEO Kalanick advised employees on sex rules for a company celebration

In what is arguably an unusual email for the very top executive to send to employees, Uber CEO Travis Kalanick advised his staff in case they decided to have sex at a company outing in Miami in 2013.

Internally called the "Miami letter," it is a saucy rulebook for the then 400 employees at the company, who were headed to Florida's Shore Club for what was a party-focused celebration of the car-hailing company's success.

Titled: "URGENT, URGENT - READ THIS NOW OR ELSE!!!!!," he also noted at the top: "You better read this or I'll kick your ass."

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The event, which came after Uber rolled out its 50th global city, used a Chinese symbol for the number nine. "It is a symbol that has internal meaning at Uber but is something we do not discuss externally," wrote Kalanick.

Let us translate for you from the original bro language: It means a goal to reach a billion-dollar run rate, or 10 to the 9th, which Uber did that year just before the party.

Among the dos that Kalanick advised: "Have a great f--king time. This is a celebration! We've all earned it." He also noted that "Miami's transportation sucks ass," the first shot in what became a battle to have Uber serve that city.

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That was the tame part of the email, which Kalanick actually sent again the next year when there were 1,800 employees at Uber.

The don'ts advice was much more specific, giving information about everything from vomiting (a $200 "puke charge") to drug use to throwing beer kegs off buildings to, well, proper fornication between employees (and sometimes, apparently, more than one).

Wrote Kalanick: "Do not have sex with another employee UNLESS a) you have asked that person for that privilege and they have responded with an emphatic 'YES! I will have sex with you' AND b) the two (or more) of you do not work in the same chain of command. Yes, that means that Travis will be celibate on this trip. #CEOLife #FML."

FML, in internet slang, means "F--k my life." Welcome to Silicon Valley startup culture.

The reason the email has gotten pertinent recently is that two law firms — Perkins Coie and Covington & Burling — working on investigations about corporate misbehavior at Uber have the email and are looking at whether it helped created the party atmosphere that led to what some allege is pervasive sexism and sexual harassment as well as general corporate mismanagement.

Here is the letter in its entirety, so you can be the judge of that:

---------- Forwarded message ----------

From: Travis Kalanick

Date: Friday, October 25, 2013

Subject: 九 Info: URGENT, URGENT - READ THIS NOW OR ELSE!!!!!

To: Uber Team

Hey guys, I wanted to get some important information out there. I've put together a Q&A that we can use when other folks ask what we're doing here, and have some DOs and DON'Ts for our time here in Miami.

You better read this or I'll kick your ass.

__________________________________________

Q&A - If I've missed anything, or you just have a random question, please reply to all on this thread!

Q: What is Uber doing here?

A: Uber has recently rolled out to its 50th global city. We are celebrating this company milestone and others and have organized a local grassroots movement to help bring Uber to Miami. #MiamiNeedsUber

Q: What does the Chinese symbol 九 stand for?

A: 九 translates to the number 9. It is a symbol that has internal meaning at Uber but is something we do not discuss externally.

Q: Is this an Internet bubble boondoggle?

A: It's a celebration of a major milestone for the company, as well as a chance for us to hold a company-wide retreat and organize our efforts globally. It's the one time that everyone in the company can meet in person all the people we work with every day.

_________________

I have gotten a list of concerns from the legal department. I have translated these concerns into a clear set of common sense guidelines. I've also added a few items of my own.

DON'Ts:

1) No lives should begin or end at 九

2) We do not have a budget to bail anyone out of jail. Don't be that guy. #CLM

3) Do not throw large kegs off of tall buildings. Please talk to Ryan McKillen and Amos Barreto for specific insights on this topic.

4) Do not have sex with another employee UNLESS a) you have asked that person for that privilege and they have responded with an emphatic "YES! I will have sex with you" AND b) the two (or more) of you do not work in the same chain of command. Yes, that means that Travis will be celibate on this trip. #CEOLife #FML

5) Drugs and narcotics will not be tolerated unless you have the appropriate medicinal licensing.

6) There will be a $200 puke charge for any public displays on the Shore Club premises. Shore Club will be required to send pictures as proof.

7) DO NOT TALK TO PRESS. Send all press inquiries to Andrew - anoyes@uber.com Additionally, stay vigilant about making sure people don't infiltrate our event. If and when you find yourself talking to a non-Uber (look for the wristband), keep confidential stuff confidential... no rev figures, driver figures, trip figures... don't talk about internal process, and don't talk about initiatives that have not already launched.

___________

DO's:

1) Have a great f--king time. This is a celebration! We've all earned it.

2) Share good music. Digital DJs are encouraged to share their beats poolside.

3) Go out of your way to meet as many of your fellow uberettos as you can.

4) If you haven't figured it out yet, Miami's transportation sucks ass. #Slang as many Miamians, drivers, influencers as you can as passionately as you can and let them know why Uber will make this great city an even better place. Every slang matters. #MiamiNeedsUber…

5) If someone asks to meet the CEO and Founder of Uber, kindly introduce him to Max Crowley.

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