Medicine is going digital and regulators are under pressure to keep pace.
The U.S. Food and Drug Administration announced a few months ago that it will create a new unit dedicated to digital health, which will include team of engineers. And on Thursday, the FDA's recently-appointed commissioner Scott Gottlieb went a step further, outlining in a blog post more steps the agency is going to take.
Gottlieb said he's putting together a "digital health innovation plan" that will lay out how devices will be regulated so that developers have clarity on the rules and don't have to seek out the FDA's position on a "case-by-case basis."
Many in the health technology industry are optimistic about the steps being taken.
"Holy smokes," said Bradley Merrill Thompson, a lawyer with the firm Epstein Becker Green, who specializes in digital health and FDA, in an email to CNBC. "I feel like I've died and gone to heaven."