Bonin Bough

Hosting "Cleveland Hustles" is LeBron James' and Maverick Carter's hand-picked host, B. Bonin Bough, Chief Media & eCommerce Officer for one of the largest snack food companies in the world. Bough manages one of the world's largest media budgets and is responsible for building the company's billion-dollar eCommerce business. A leader among the youngest C-level executives within Fortune 50 today, Bough is highly regarded as one of the industry's most influential marketers with his campaigns successfully growing some of the globe's largest brands. The premiere of the show also corresponds with the publication of Bough's new book "Txt Me," which explores the increasing impact mobile devices have on individuals, companies and society.