This could be the year that digital ads prove they're a real alternative to that classic 30-second TV spot.» Read More
Disney has a reputation for beating expectations, and Wall Street is expecting an impressive quarter when earnings are announced after the closing bell.
The Super Bowl's funniest ad is not necessarily its most effective. A group of MBA students ranked the latter.
Super Bowl XLVIII will go down as "the most tweeted event in history," highlighting the power of social media, predicted ad boss Miles Nadal.
Denver's not the only one that couldn't score on Sunday.
Kraft Group CEO, NFL Broadcast Chairman and New England Patriots owner Bob Kraft discusses "NFL Now" and Jonathan Kraft's involvement.
The social game maker posted results that, while still a loss, beat expectations, and said it would lay off 15 percent of its workers.
As Facebook's shares rise 12 percent, focus on the earnings call was on how the company will continue to grow its user base and increase revenue.
Apologies to Harry Potter fans, but J.K. Rowling doesn't belong on the CNBC list of the top 25 business movers and shakers over the last 25 years.
COO Sheryl Sandberg and CFO David Ebersman also said the company had invested in ways to better measure results for advertisers.
Ten teams played to stadiums less than 95 percent full on average in 2013, double the number from 2008.
The Super Bowl is the biggest day of the year for Madison Avenue, and this year's is expected to be the most watched, and the most expensive ever.
We ride the wave of robotics in the latest episode of Geeked Out.
Comcast reported fourth-quarter earnings and revenue on Tuesday that exceeded Wall Street's expectations.
Via a new app, humans working for Facebook will start telling you which news stories you should be reading.
When the Broncos take on the Seahawks in Super Bowl XLVIII on Sunday, gamblers will be risking money on a series of unique, novelty prop bets.
Spending on internet advertising saw the fastest rise among marketing platforms last year, according to new research.
CEO Reed Hastings helped light a fire under Netflix shares with a confident outlook—and a personal shot at rival HBO.
The app, launched Wednesday, aims to build on the company's understanding of how people consume news.
The number of mainstream companies that sprinkle a bit of pot into their TV pitches is growing: Spirit Airlines is beckoning flyers to "get mile high."
Hot off the heels of Sunday's Golden Globe Awards, some familiar film faces nabbed coveted Oscar nominations Thursday morning.