The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment, and boost Twitter's bottom line.» Read More
The 'Dude' wants his old job, asking friends and strangers to "go crazy - tweet and facebook Dell Computers if you want to bring me back."
Several BlackBerry watchers are honing in on a potential problem -- the absence of several big apps may spell trouble for the company's new smartphone.
Disney reports after the bell Tuesday -- analysts will be watching the media networks division. Here's why.
Both companies are expected to benefit from rising fees for their cable channels as well as growing advertising revenue thanks to political campaigns.
John Malone's Liberty Global has opened talks with Britain's Virgin Media over a takeover that would increase the U.S. cable group's dominance in Europe and step up a challenge to media mogul Rupert Murdoch.
Three book publishers are launching Bookish, billed as "a one-stop, comprehensive online destination designed to connect readers with books and authors."
Just days after Netflix debuted its long-awaited original show, "House of Cards," many are wondering how it fared. Did the show, which premiered Friday, lure in new subscribers or get current subscribers to hunker down and watch it all weekend?
CNBC's Julia Boorstin explains Twitter was the real "winner" in last night's big ad game. Also, a look at how several brands were able to take advantage of the power outage by using it as a marketing opportunity.
CNBC's Julia Boorstin reports which financial, media and energy companies are reporting earnings next week. Visa, Disney and Anadarko are among the names. (1:06)
This year, PepsiCo(PEP)'s Doritos brand is stepping up its 'Crash the Bowl' Super Bowl ad campaign, with the help of Producer and Director, Michael Bay.
CNBC's Brian Shactman reveals which ads were among the favorites with fans at last night's big game. And, Herb Greenberg reports BlackBerry and Best Buy tried their hand at Super Bowl ads this year.
A version of a commercial from SodaStream International was not televised during Super Bowl Sunday. The more aggressive ad, which features Coca-Cola and Pepsi bottles exploding, is instead going viral on YouTube.
New Orleans is bracing for fallout from the Super Bowl power outage that stopped the game for more than 30 minutes.
The producers of "Spider-Man" on Broadway and ousted director Julie Taymor told CNBC they're ready to settle their long-running court case.
Stephen Davies, CEO, Javelin Wealth Management says he had reduced his cash weights and remains fully weighted on equities, with an emphasis on Asia and emerging markets.
Have you had it with Super Bowl hype? Check out Animal Planet's "Puppy Bowl IX." And no, the kitties in the halftime show won't be lip-syncing!
One company found that energy usage in the US drops by more than 5% during the game and as much as 7.5% during the half-time show, even though it would take 10 coal-fired power plants to fire all the televisions being watched.
Miles Nadal, MDC Partners chairman & CEO, explains how social media is changing the way advertisers reach consumers.
Netflix is premiering its original series, 'House of Cards', but in a very unusual way. Unlike its rivals HBO and Showtime, they will be releasing all 13 episodes today.
A San Francisco 49'er cornerback is apologizing for making anti-gay comments. CNBC's Brian Shactman has details.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.