Shortly after the opening on Friday the company's share price traded above $120. It's previous high had been $119.» Read More
Apple shares rose 6 percent after it reported earnings that beat expectations. But the best news may be the company's cultural shift, say close Apple watchers.
Brian White, Topeka Capital Markets, and Peter Goodman, The Huffington Post, discuss whether Apple can come up with something that will again set the tech world on its ear.
Apple just announced the hire of Paul Deneve, who will report to CEO Tim Cook. Channing Smith, Capital Advisors, and David Trainer, New Constructs, discuss whether this move will help the stock. "Apple customers are very loyal, and everyone is starting to look towards the Fall," says Smith.
Steve Milunovich, UBS analyst, provides the trade on Apple and explains what the tech giant needs to do to get back to $500 a share.
Apple added a caveat to CEO Tim Cook's one-time stock award: They're tying it, in part, to the performance of the stock, which is down 42 percent from its high above $700.
Apple is exploring launching iPhones with bigger screens, as well as cheaper models in a range of colours, over the next year, said four people with knowledge of the matter.
Blaming Tim Cook for Apple's lack of pep is, at best, narrow and likely, misguided, Herb Greenberg writes. Steve Jobs may have been better with execution, but he was also human.
Boris Sofman, Anki co-founder and CEO, explains how his new technology could make an impressive combination of artificial intelligence and robotics.
CNBC's Jon Fortt reports on Apple's big announcements at its WWDC today. David Garrity, GVA Research, and Nicholas Carlson, Business Insider, discuss whether they're impressed with Apple's announcements today.
CNBC's Scott Wapner reports Apple has introduced its iTunes Radio product. There will be no subscription.
CNBC's Scott Wapner reports Apple's iOS 7 is the company's biggest change since the introduction of the iPhone.
CNBC's Scott Wapner reports Apple's Phil Schiller received applause after addressing criticisms about Apple's perceived failure to innovate.
CNBC's Scott Wapner reports shares of Apple dipped to its lows of the day.
CNBC's Scott Wapner reports Apple's WWDC has been fairly light on market moving announcements. Phil Schiller bluntly addressed some of the criticisms about Apple's perceived failure to innovate.
CNBC's Scott Wapner reports Apple is unveiling its new line of MacBook Air computers, which feature all day battery life.
CNBC's Scott Wapner reports Apple is demonstrating how its new version of Mac OS X "Mavericks" will work with the current version of Apple TV.
CNBC's Scott Wapner reports Apple introduced its Mac OS X 10.9, known as Mavericks.
CNBC's Scott Wapner reports Apple's CEO Tim Cook has taken the stage, saying the Worldwide Developers Conference sold out in 71 seconds.
CNBC's Scott Wapner offers insight on Apple's Worldwide Developers Conference, which is set to begin shortly. Tim Cook is expected to take the stage any moment.
Jason Titus, chief technology officer, Shazam, talks to the FMHR traders about his reasons for attending the Apple WWDC and what it's like to meet with the tech giant's engineers. Shazam is one of the iPhone's most popular apps -- it can identify a particular song and allow users to purchase it.