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Tim Cook

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  • Apple iPhone numbers—more than meets the eye? Thursday, 26 Sep 2013 | 3:58 PM ET
    Apple iPhone 5c devices

    Apple's iPhone sales broke records last weekend but some Apple skeptics question their validity. Seema Mody digs into the numbers.

  • Icahn & Cook to meet Monday  Thursday, 26 Sep 2013 | 3:26 PM ET

    Billionaire investor Carl Icahn plans to discuss the size of Apple's buyback when he meets with Apple CEO Tim Cook on Monday, reports CNBC's David Faber.

  • Signs Apple-China Mobile deal may be imminent Thursday, 26 Sep 2013 | 11:45 AM ET
    The Apple iPhone 5C at an Apple Store in Palo Alto, Calif.

    Apple may be about to finally announce a deal with China Mobile, the world's largest wireless carrier.

  • 'Big Apple' meeting between Icahn & Cook  Thursday, 26 Sep 2013 | 9:17 AM ET

    Billionaire investor Carl Icahn and Apple CEO Tim Cook are to meet in New York City on Monday, reports CNBC's David Faber.

  • Bull & Bear crunch Apple's numbers  Monday, 23 Sep 2013 | 10:04 AM ET

    Peter Misek, Jefferies senior tech analyst, and David Trainer, New Constructs CEO, debate whether the smartphone maker can sustain the flood of iPhone sales.

  • Crowds gather at Apple stores  Friday, 20 Sep 2013 | 7:25 PM ET

    Two new versions of Apple's iPhone went on sale today, and crowds gathered outside the stores overnight, reports CNBC's Dominic Chu.

  • Apple chief Tim Cook sends maiden tweet Friday, 20 Sep 2013 | 4:30 PM ET
    Tim Cook speaks at WWDC 2013 in San Francisco.

    Apple CEO Time Cook joined the Twittersphere on Friday, posting his first tweet to stoke the marketing fire around the release of two new iPhones.

  • How will Apple avoid making 'junk?'  Friday, 20 Sep 2013 | 11:30 AM ET

    Steve Milunovich, UBS, discusses Apple's strategy to continuing making high end phones, as the tech giant launches the newest versions of its smartphone in a highly competitive market.

  • Apple's future without Steve Jobs  Wednesday, 11 Sep 2013 | 8:17 AM ET

    Walter Isaacson, Aspen Institute and "Steve Jobs" author, discusses the legacy of Apple's founder and the future of the tech giant.

  • A look at the new iPhone 5s  Tuesday, 10 Sep 2013 | 1:43 PM ET

    CNBC's Brian Sullivan reveals video of the upgraded iPhone 5s. The phone will have an A7 64-bit chip, and is made of metal in black, gold and silver.

  • A rainbow of colors for iPhone 5c  Tuesday, 10 Sep 2013 | 1:31 PM ET

    CNBC's Brian Sullivan reveals video of the iPhone 5c that comes in a rainbow of colors. The subsidized price for the iPhone 5c 16GB model will sell at $99, and $199 for the 32GB model.

  • iPhone 5c subsidized price starts at $99  Tuesday, 10 Sep 2013 | 1:29 PM ET

    The subsidized price for the iPhone 5c (16GB) model will be $99. The 32GB model will sell for $199. CNBC's Brian Sullivan has the details.

  • iPhone 5c on its way: Apple  Tuesday, 10 Sep 2013 | 1:24 PM ET

    The iPhone 5 will be replaced with 2 new models, reports CNBC's Brian Sullivan. The iPhone 5c will become a reality.

  • Apple's new iOS 7 coming  Tuesday, 10 Sep 2013 | 1:18 PM ET

    On September 18th, Apple will make its new iOS 7 available for download, reports CNBC's Brian Sullivan. Also, iTunes Radio will be integrated in iOS 7.

  • Frustrated with Siri?  Tuesday, 10 Sep 2013 | 1:14 PM ET

    Apple is announcing it has made significant improvements to its Siri operating system, reports CNBC's Brian Sullivan.

  • Apple behind in the living room: Pro  Tuesday, 10 Sep 2013 | 1:02 PM ET

    As Apple kicks off its big Tuesday event, Shahid Khan, MediaMorph chairman, and Spencer Ante, Wall Street Journal, shares their opinions on the company's innovation.

  • Apple buyers cautiously rejoice, charts favor bulls Wednesday, 14 Aug 2013 | 6:23 PM ET

    After a very difficult 12 months, is Apple finally about to resume its march higher?

  • Carl Icahn bets on Apple  Tuesday, 13 Aug 2013 | 7:15 PM ET

    Billionaire Carl Icahn tweeted about his "large position in Apple" today. Apple's trading volume surged after the update, closing up almost 5 percent on the day. David Malpass, Encima Global, and Abigail Doolittle, The Seaport Group, discuss.

  • Apple seems ready to give up Steve Jobs' ghost Thursday, 25 Jul 2013 | 7:00 AM ET
    Steve Jobs

    Apple shares rose 6 percent after it reported earnings that beat expectations. But the best news may be the company's cultural shift, say close Apple watchers.

  • Can Apple really save tech?  Monday, 22 Jul 2013 | 11:04 AM ET

    Brian White, Topeka Capital Markets, and Peter Goodman, The Huffington Post, discuss whether Apple can come up with something that will again set the tech world on its ear.