Gene Munster, Piper Jaffray analyst, outlines his new note on the average sales price of the Apple Watch.» Read More
Apple's iPhone sales broke records last weekend but some Apple skeptics question their validity. Seema Mody digs into the numbers.
Billionaire investor Carl Icahn plans to discuss the size of Apple's buyback when he meets with Apple CEO Tim Cook on Monday, reports CNBC's David Faber.
Apple may be about to finally announce a deal with China Mobile, the world's largest wireless carrier.
Billionaire investor Carl Icahn and Apple CEO Tim Cook are to meet in New York City on Monday, reports CNBC's David Faber.
Peter Misek, Jefferies senior tech analyst, and David Trainer, New Constructs CEO, debate whether the smartphone maker can sustain the flood of iPhone sales.
Two new versions of Apple's iPhone went on sale today, and crowds gathered outside the stores overnight, reports CNBC's Dominic Chu.
Apple CEO Time Cook joined the Twittersphere on Friday, posting his first tweet to stoke the marketing fire around the release of two new iPhones.
Steve Milunovich, UBS, discusses Apple's strategy to continuing making high end phones, as the tech giant launches the newest versions of its smartphone in a highly competitive market.
Walter Isaacson, Aspen Institute and "Steve Jobs" author, discusses the legacy of Apple's founder and the future of the tech giant.
CNBC's Brian Sullivan reveals video of the upgraded iPhone 5s. The phone will have an A7 64-bit chip, and is made of metal in black, gold and silver.
CNBC's Brian Sullivan reveals video of the iPhone 5c that comes in a rainbow of colors. The subsidized price for the iPhone 5c 16GB model will sell at $99, and $199 for the 32GB model.
The subsidized price for the iPhone 5c (16GB) model will be $99. The 32GB model will sell for $199. CNBC's Brian Sullivan has the details.
The iPhone 5 will be replaced with 2 new models, reports CNBC's Brian Sullivan. The iPhone 5c will become a reality.
On September 18th, Apple will make its new iOS 7 available for download, reports CNBC's Brian Sullivan. Also, iTunes Radio will be integrated in iOS 7.
Apple is announcing it has made significant improvements to its Siri operating system, reports CNBC's Brian Sullivan.
As Apple kicks off its big Tuesday event, Shahid Khan, MediaMorph chairman, and Spencer Ante, Wall Street Journal, shares their opinions on the company's innovation.
After a very difficult 12 months, is Apple finally about to resume its march higher?
Billionaire Carl Icahn tweeted about his "large position in Apple" today. Apple's trading volume surged after the update, closing up almost 5 percent on the day. David Malpass, Encima Global, and Abigail Doolittle, The Seaport Group, discuss.
Apple shares rose 6 percent after it reported earnings that beat expectations. But the best news may be the company's cultural shift, say close Apple watchers.
Brian White, Topeka Capital Markets, and Peter Goodman, The Huffington Post, discuss whether Apple can come up with something that will again set the tech world on its ear.