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Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.
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Here’s the number one question I always get: Who’s the best endorser in sports? And the right answer is, there isn’t one. What people have to remember is that endorsements are a partnership and if the product doesn’t make sense with the athlete, then it doesn’t work. There’s also an economic threshold to endorsements that is never talked about. Athletes can affect purchasing decision, but only to a certain extent.
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As the network TV upfront ad sales period comes to an end -- the numbers are surprisingly strong-- back up into the range of $9 billion in advertising revenues, by some estimates up 3% over last year. ABC and CBS are pretty much done with their upfront ad deals, with ABC snagging the biggest price increases per rating point, up 8.5% to 10%. (This means that ratings aren't necessarily up, but advertisers are paying more for lower ratings.)
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Yahoo's next chapter begins today with a "what's old is new again" approach. Yahoo co-founder Jerry Yang moves into the C-suite; and Susan Decker moves next door as the company's president. And with a few hours under our belts to digest Terry Semel's departure, it gives us some opportunity to look ahead at what's next for this company.
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So, there's this new Trojan TV commercial premiering Monday. It shows a bar filled with hot women and big fat pigs (www.trojanevolve.com). The hot women reject the men, disgusted, until one of the guys goes to the bathroom and buys a condom. He emerges as a hot guy, and the girl at the bar is thrilled to talk to him. .
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The TV ad market has lost millions of dollars of ad revenue to Internet ads, which are more targeted and flexible. But now a new technology company called Visible World, is making TV ad minutes be more valuable than ever. Visible World's Inteli-spot technology allows channels to automatically customize their ads to the time of day, channel, and show they're airing on.
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Many of you know of Allison Stokke by now. She's the 18-year-old high school pole vaulter who became an Internet phelnomenon after Matt Ufford at the popular blog With Leather. posted her picture. Today, this high schooler has 840,000 Google hits -- the "Alison" Stokke misspelling has 16,500 hits! -- and of course a "Allison Stokke Fans" MySpace page.
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When it comes to Google say it with me: Here we go again!The company is getting ready to celebrate another key milestone in August: its 3rd anniversary as a publicly traded company. Sure there will be the usual partying (especially if the stock keeps performing as it is today and stays above the nose-bleed $500 a share. (It opened at $85 three years ago, August 19.)
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The man they call "The Duck," Angel Cabrera, was one of two players who finished under par after the first round of the U.S. Open on Thursday. But oddsmakers didn't respect the 37-year-old, who had a previous U.S. Open high of a seventh place finish in 2001 and missed three of seven cuts in PGA Tour events this year. That's why on Friday morning, if you had a hunch for Cabrera, you could have dropped $100 to won north of $2,500 on Sunday. Wanted to wait until Sunday morning?
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A spat that erupted this week between eBay and Google after Google tried to siphon attention from the online auctioneer's grand user celebration might presage more tension in one of the Internet's most interesting new rivalries.
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The direction of bond yields will be the key factor for European stock markets next week, according to Bruno Verstraete, CEO of Nautilus Invest.
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“I just decided that I should do something pretty creative in trying to earn as much money as possible…and I just woke up one morning and had the idea.” That's California homeowner Darren Shuster talking about how he woke up with a new vision of his home: house as billboard. I’m not kidding. We saw the painters. He’s literally selling ad space on his 3-bedroom ranch.
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The U.S. Federal Trade Commission is investigating Microsoft's planned acquisition of aQuantive as well as Yahoo!'s proposed deal to take full control of Right Media, the Wall Street Journal reported on Thursday.
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Bubba Watson might be on his way to becoming a marketing star. The 28-year-old who hasn't won in his year and a half on the PGA Tour or even on the Nationwide Tour, seems like he's at least on the cusp of winning. He has four Top 10 finishes and looked good today here at Oakmont, firing an even 70.
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There may be a few party-planners at Google looking for work this morning. By now, you've heard the story, I'm sure, but for scene-setting purposes, here's the rub: eBay prepares to host its massive "eBay Live!" event in Boston this week, with 10,000 of the company's most rabid users getting together to celebrate their online lives and businesses. It's no secret that some eBayers continue to be upset about fees their paying the company and eBay's regular fee hikes.
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Advertising in China will become more and more important as products are peddled to the growing middle class. Here are two spec plays on the trend.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
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About an hour or so ago, Dale Earnhardt Jr. announced that he would go to Hendrick Motorsports starting in 2008 for the next five years. But Budweiser -- which has a personal services agreement with Junior through 2008 and was the primary sponsor of his No. 8 DEI car -- wasn't part of the announcement.
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What do Brooks & Dunn, Reba McIntyre, Alan Jackson and a yodeling 12 year old all have in common? The CMA. It's the Country Music Association. The 'trade' organization for country music, and one of the most unique operations in the multi-billion dollar music business. Why? Because long ago, in 1958 the world of country music realized then unless they pulled together they would never get out of the South and West, never make it in California or New York or Chicago or Miami.
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A couple years ago, I was all about Mitchell & Ness retro jerseys. So I bought a couple at north of $200. Then I realized that there is so much great stuff on eBay. Game used stuff. One-of-a-kind. And, that it’s so much better of a conversation piece to walk around with real jerseys with random guys names on the back. How great is this Chicago White Sox red zipper front jersey.
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A strong brand may be the most valuable thing in retail these days. Maintaining the credibility of that name in a market saturated with brands is what separates the flash in the pan from the successful. From Liz Claiborne's 50% stake in Narciso Rodriquez to the slew of private equity firms snapping up designer names (Permira's stake in Valentino, HILCO's purchase of Halston), merchants are fighting for fresh star brands as they spend the cash on their books these days.
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Everyone's talking about the New York Times piece on Creative Artists Agency losing Hasbro. Now everyone's wondering if CAA's trying to do too much for too many. CAA has said its going for 100% market share. But does that really make sense in an industry where you don't want to be represented by the same company as your competitor is.