CNBC's Ari Levy and Brian Wieser, Pivotal Research, discuss online advertising and the presence companies can make with digital ads.» Read More
Direct-to-consumer pharmaceutical advertising is everywhere in American media because it works. Generally speaking, it drives patients to ask/tell their doctors to prescribe a particular medication.
Illegal downloading outpaces legal downloading alternatives by 20-to-one. Record companies may have grown their digital music revenue by 40 percent over the past year, but that's so far from enough to keep up with the death of the CD business.
Last year, I caused a bit of a controversy with the attention I gave to the "prop bet" about how long it would take Billy Joel to sing the National Anthem at the Super Bowl. took the over--1 minute and 44 seconds--after a breaking it down very seriously. Then Billy raced through it in 1 minute and 30 seconds (not counting the intro).
The print newspaper business has problems--declining ad revenue, transitioning to the digital future. Just look at the stock price of the New York Times over the past year--ouch! Well now a hedge fund manager--Firebrand Capital's Scott Galloway--who owns a significant stake in NYT stock is pushing to make some changes.
Wall Street is shopping for retail bargains. Even before consumers rang up the weakest Christmas in five years, retail shares were beaten down and plagued by worries of just how slow the American consumer will become in 2008.
A $4 billion company I've never covered before, Inverness Medical Innovations, is making news this morning with a $900 million acquisition of another company I've never covered--Matria Healthcare, Inc. But that's not why I'm blogging about Inverness.
The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.
Say you're the National Lacrosse League, you get 8,000 fans a night and you're looking for more people to sample your product. You can't just tell people it's free: The way society works, no one will want to go. So they have a plan...
I'm speechless. As investigators await more test results to try to determine how actor Heath Ledger died, someone thinks he may already know! I received the most jaw-dropping press release of a still-young 2008 from a company called GenoMed...
I find it fascinating that people think that Giants quarterback Eli Manning would automatically get big endorsements should he win the Super Bowl. He shouldn't. Not that I'm saying he doesn't deserve it, but if I'm a marketer of a company considering him, I don't hire him without pumping up his personality a bit and a couple acting lessons
For decades, TV ad time has been sold the very same way: In May, the networks present their new pilots to advertisers, who buy "upfront" ad time, months in advance of the new TV season. And the new TV season always started in the fall, because that's when car advertisers wanted to push their new products.
So yesterday, I get a link from a reader that points me to a YouTube rant from a Lakers fan, who thinks the NBA and adidas are being disingenuous in advertising that they sell authentic, pro-cut jerseys. The fan makes a lot of good points. The most important one: the authentic jerseys they sell online sure don't look like the real ones. It's actually really entertaining.
So last Monday, before the Super Bowl XLII matchup was set, I predicted that a Patriots-Giants ticket would cost an average of $4,300. The average I set was the average ticket sold, according to StubHub.com, which I felt was a good metric since they sell so many tickets and release the data.
Super Bowl ads this year are reportedly costing about $2.7 million for 30 seconds. That means that Under Armour's 60-second ad would cost approximately $5.4 million. (They definitely paid less than that for a first quarter ad, by the way.)
I was on the road for a long time, so it's time to check in with your e-mails. Keep them coming to firstname.lastname@example.org. I love the interaction. I thought I knew the history of Chalupa-like giveaways but I had some readers give me a history lesson.
Nike officials and Kevin Durant's agent Aaron Goodwin have confirmed to CNBC that the company has signed second overall NBA draft pick. "We are very pleased to have Kevin as part of the Nike basketball family," said Craig Zanon, the new vice president and general manager of Nike global basketball. "Kevin is an amazing talent both on and off the court and we are happy to be partnering with him as he starts his NBA career."
You might recall the whole ordeal that ensued when Cleveland Cavaliers guard LeBron James showed up at the first game of the ALDS between the Cleveland Indians and the New York Yankees in a Yankees hat.
Maria Sharapova trounced a resurgent Lindsay Davenport on Wednesday at the Australian Open. The drubbing gave Davenport only four games in a match that was deemed as an unfortunate second-round draw for the tennis world's most marketable star. Yes, folks, whether it's fair or not, Sharapova will pull in more dough off the court this year than Roger Federer will.
Members of the House Committee on Oversight and Government Reform spent the day talking to George Mitchell, Bud Selig and Don Fehr about performance-enhancing drugs. Judging from the questions of most members, not only did they fail to read most of the Mitchell Report, but they also appear not to have been briefed by their aides.
Anemic growth is still a gain--even if the holiday season was the weakest in 5 years (up just 3 percent according to the NRF.) But try telling one of the CEOs at last night's Financo dinner that they should look on the bright side and you might get a glass of wine spilled over your head.