CNBC's Julia Boorstin reports Electronic Arts' promo for its new "Madden NFL 15" game has been viewed more than 21 million times.» Read More
Say you're the National Lacrosse League, you get 8,000 fans a night and you're looking for more people to sample your product. You can't just tell people it's free: The way society works, no one will want to go. So they have a plan...
I'm speechless. As investigators await more test results to try to determine how actor Heath Ledger died, someone thinks he may already know! I received the most jaw-dropping press release of a still-young 2008 from a company called GenoMed...
I find it fascinating that people think that Giants quarterback Eli Manning would automatically get big endorsements should he win the Super Bowl. He shouldn't. Not that I'm saying he doesn't deserve it, but if I'm a marketer of a company considering him, I don't hire him without pumping up his personality a bit and a couple acting lessons
For decades, TV ad time has been sold the very same way: In May, the networks present their new pilots to advertisers, who buy "upfront" ad time, months in advance of the new TV season. And the new TV season always started in the fall, because that's when car advertisers wanted to push their new products.
So yesterday, I get a link from a reader that points me to a YouTube rant from a Lakers fan, who thinks the NBA and adidas are being disingenuous in advertising that they sell authentic, pro-cut jerseys. The fan makes a lot of good points. The most important one: the authentic jerseys they sell online sure don't look like the real ones. It's actually really entertaining.
So last Monday, before the Super Bowl XLII matchup was set, I predicted that a Patriots-Giants ticket would cost an average of $4,300. The average I set was the average ticket sold, according to StubHub.com, which I felt was a good metric since they sell so many tickets and release the data.
Super Bowl ads this year are reportedly costing about $2.7 million for 30 seconds. That means that Under Armour's 60-second ad would cost approximately $5.4 million. (They definitely paid less than that for a first quarter ad, by the way.)
I was on the road for a long time, so it's time to check in with your e-mails. Keep them coming to firstname.lastname@example.org. I love the interaction. I thought I knew the history of Chalupa-like giveaways but I had some readers give me a history lesson.
Nike officials and Kevin Durant's agent Aaron Goodwin have confirmed to CNBC that the company has signed second overall NBA draft pick. "We are very pleased to have Kevin as part of the Nike basketball family," said Craig Zanon, the new vice president and general manager of Nike global basketball. "Kevin is an amazing talent both on and off the court and we are happy to be partnering with him as he starts his NBA career."
You might recall the whole ordeal that ensued when Cleveland Cavaliers guard LeBron James showed up at the first game of the ALDS between the Cleveland Indians and the New York Yankees in a Yankees hat.
Maria Sharapova trounced a resurgent Lindsay Davenport on Wednesday at the Australian Open. The drubbing gave Davenport only four games in a match that was deemed as an unfortunate second-round draw for the tennis world's most marketable star. Yes, folks, whether it's fair or not, Sharapova will pull in more dough off the court this year than Roger Federer will.
Members of the House Committee on Oversight and Government Reform spent the day talking to George Mitchell, Bud Selig and Don Fehr about performance-enhancing drugs. Judging from the questions of most members, not only did they fail to read most of the Mitchell Report, but they also appear not to have been briefed by their aides.
Anemic growth is still a gain--even if the holiday season was the weakest in 5 years (up just 3 percent according to the NRF.) But try telling one of the CEOs at last night's Financo dinner that they should look on the bright side and you might get a glass of wine spilled over your head.
Kevin Garnett is the league's best selling jersey so far this year, according to sales at the NBA Store in Manhattan and on NBA.com. Garnett was traded from the Minnesota Timberwolves to the Boston Celtics this off season and since then sales of his jerseys have tripled since last year, as has sales of Celtics merchandise.
There are orange cars here at the North American International Auto Show in Detroit (man, that’s a long name for an event). Apparently orange is a hot color. There are a lot of other bold colors as well. Phil Lebeau has been telling you all about the cars, but I thought I’d tell you about the vibe. Not the Pontiac Vibe, but the “vibe” vibe.
Ana Ivanovic, who my blog readers know is my favorite tennis player has switched rackets. The 20-year-old Serbian beauty will play the Australian Open--which begins Monday--with a Yonex racket in her hand. Ivanovic had played her entire career with Wilson racket.
Depending on whether you're long or short a position in Macy's stock, you might find some relief in watching CEO Terry Lundgren try applying his retail executive skills to another job. He'll make his network TV debut tonight on NBC's "Celebrity Apprentice" as a guest judge.
I went to the Portland Trail Blazers game last night. These guys, who won their 12th straight home game and 17 of their last 18, are inexplicably good. By scoring more than 100 points and winning, the team ensured, for the ninth time this season, that fans would get Taco Bell Chalupa coupons.
Yesterday, frustrated University of Georgia president Michael Adams proposed an eight-team playoff as a remedy to what he called a flawed BCS system. It's obviously not the first time the playoff system has been mentioned. But the question I always get is, how much would a playoff system be worth to schools and conferences that participate in 2011, the first year something like this could happen?
You know that bad news is coming when even the industry groups (like Shoppertrak and ICSC) report that traffic/sales results are falling below their expectations. Today, Shoppertrak really tried to push a merry headline on its report that showed that holiday foot traffic slipped 2.7 percent versus 2006 and fell more dramatically than forecast (down 4.7 percent in December.)