Coca-Cola is dropping its sponsorship of Fox's "American Idol" show after a partnership spanning 13 years, Variety reported.» Read More
With the start of the U.S. Open today, I am hereby declaring it National Ana Ivanovic day. I'm sure the government won't sanction it because she's not an American citizen, but so what? The fifth-ranked tennis beauty is playing Aiko Nakamura today in Louis Armstrong Stadium. All day on CNBC, you'll see the awesome story of Ivanovic, who could be the next force in the sports marketing world if she wins the final grand slam of the year.
On the day that Atlanta Falcons quarterback Michael Vick pled guilty to charges related to dogfighting, Nike announced on Friday night that it has ended its relationship with its former endorser.
I'm going to be very professional here. I promise. Ana Ivanovic, the 19-year-old from Serbia, is the most beautiful athlete in the world. I know it's all subjective. It's just my opinion. But I have a feeling others, when they have a chance to see her--either in photos or in person will agree.
It doesn’t take much skill to discover who’s now. It’s a little bit better to call who’s next. So I’m doing it right now. Ana Ivanovic is the next Maria Sharapova. And the only thing Maria can do about it is make sure that she has a better record on the court than Ivanovic. Because the marketing momentum of this 19-year-old Serbian seems to be unstoppable.
The one and a half billion dollar stock buyback and earnings of nineteen cents per share were the headlines of Gap's second quarter financial results. The numbers seemed totally secondary on the company conference call though. Not surprisingly, the intrigue was surrounding just what the CEO Glenn Murphy would say about his vision for the company.
Let's just say the Big Ten Network battle between the cable carriers and the Big Ten/Fox team is in full swing. I got many interesting e-mails yesterday and today. The are a couple points that I feel I need to clarify and I'm going to do it in this Q & A to help better answer some questions.
Today, tennis star Venus Williams will announce that she is signing an endorsement deal with Steve & Barry's, the retailer that has made plenty of waves with its Starbury shoe, which it sells for $14.98. The deal from the very start is already the most expansive merchandise deal in the history of tennis. I sat down with Howard Schacter, Steve & Barry's chief partnerships officer, to talk about the line that will be called Eleven by Venus Williams and will launch in November.
Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.
Since Google bought YouTube last fall it's attracted a ton of eyeballs--51 million users in June alone--but not so much revenue. Google is just now starting to roll out its new ads to try to capitalize on YouTube's loyal audience. Here's how it works. Hit play on a YouTube video, and an ad will pop up in the lower fifth of the screen.
Bob Johnson founded BET, yet he couldn't keep his regional sports network, C-SET, from faltering. Paul Allen co-founded Microsoft with Bill Gates, yet his ACSN had no chance. The Big Ten is one of the most powerful college conferences in the country, but unless they get real in the next couple weeks with the price that they're charging for the Big Ten Network, this operation will be in the graveyard within the next three years.
Wesson Oil has re-hired Florence Henderson as spokeswoman. The company is supposed to post some of her old commercials on their ConAgra Web site, but I couldn’t find them. What I did find is Henderson’s “tips for cooking with canola oil” (yes, I truly believe these tips came straight from Flo’s kitchen and were not made up by marketing people… no, really, I believe that):
Here's an award worth winning! Cintas, which provides bathroom supplies, announced the winner of this year’s “best restroom” contest. The award goes to Jungle Jim’s International Market, a grocery store outside Cincinnati. Get this. The bathroom entrances appear to be portable toilets. But once inside, they all lead to a jungle themed restroom with flowers...
There has always been a carnival atmosphere at a NASCAR event. Hundreds of thousands of people, food, drink, more drink, and all that noise. Throw in 36 or so hard charging cars and the resultant thrills and spills and what do you have? A sales opportunity. NASCAR has always been about 'the sell'. From the sponsorship logos on the cars to the suits the drivers wear.
ProSiebenSat.1 Media said second-quarter operating profit rose 6% to 140.4 million euros ($189.54 million) as it cut costs but revenues remained flat.
The University of Oregon announced yesterday that Nike founder Phil Knight will pledge to donate $100 million to the Ducks’ athletic department. It ties the second-largest single donation ever made to an athletic department (with University of North Dakota booster Ralph Engelstad), following the $165 million check Boone Pickens wrote to Oklahoma State in Jan. 2006.
Next week, Michael Vick will plead guilty for his connection with crimes related to dogfighting. It’s not known how long he’ll go to jail for or what the NFL will do, but I will say this, how bad of a hit the Atlanta Falcons take financially will totally be dependent on how well they can do on the field over the next 3 to 5 seasons.
The company ran ads meant to reassure customers after several armed with withdrawal slips descended on branches last Thursday and Friday, worried that their money was not safe even with Federal Deposit Insurance Corp. backing.
With a grand jury scheduled to meet Monday and Atlanta Falcons quarterback Michael Vick reportedly exploring plea options on his dogfighting charges, we're making this blog today an all All-Vick Edition: What will be Vick's legacy when all of this is over? Vick's Wikipedia entry currently has 4,570 words on his playing career (including high school, college and the NFL) and 3,030 words on his dogfighting charges.
Martin Sorrell, the chief executive of advertising group WPP, said on Friday that analysts would now be expecting the advertising giant to achieve like-for-like revenue growth of between 5% and 6% in 2007.
The Olympics is a failsafe for attracting advertisers to the NBC (sister company of CNBC) coverage, though the upcoming Olympics in Bejing may come with its own problems. Aready folks like Mia Farrow and Steven Spielberg have voiced concern over holding the Olympics in a country with such a poor human rights track record. But it's the Olympics after Bejing that may prove a disappointment.