Growth in global ad spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices, a survey found.» Read More
Everyone's talking about the New York Times piece on Creative Artists Agency losing Hasbro. Now everyone's wondering if CAA's trying to do too much for too many. CAA has said its going for 100% market share. But does that really make sense in an industry where you don't want to be represented by the same company as your competitor is.
Kudos to the Orlando Magic who told me today that they are willing to refund the money paid by any of the 200 season ticket holders, who bought seats after Billy Donovan was hired as head coach. Orlando Magic spokesman Joel Glass said that the team was in the process of contacting each of the new season ticket holders one by one. "So far we've had some people who said they are going to stick with us and others have said they will wait until free agency," said Glass, who noted that he didn't know of anyone who elected to cancel.
The “PC versus Mac” ads are THE BEST. And they have now been recognized as such, given the top prize at the 41st Annual Belding Awards, a Tinseltown nod to the marketing industry. The ads were created by TBWA/Media Arts Lab, based in Los Angeles. Ellen Gray of the Philadelphia Daily News wonders if the Geico Cavemen can get their own TV show, why not Mac and PC? Apple could underwrite the whole show! Except, of course, people like me love PC more than Mac.
If you haven’t heard about her, let me introduce you. Her name is Ana Ivanovic and she might have been taking the torch over when she waxed Maria Sharapova 6-2, 6-1 in the semis of the French Open today. If she beats Justin Henin (no longer Hardenne) on Saturday, the world will know about her like they knew about Maria when she won Wimbledon three years ago and they’ll be searching YouTube for video calendars like this one.
Clear Channel Outdoor wants to increase its share of the French outdoor advertising market where it competes with domestic leader JCDecaux, the head of Clear Channel France told French daily Les Echos in an interview published on Thursday.
Ebay wants to auction anything and everything, and now it's using its auction technology to create an efficient ad sales system to compete with Google, which dominates the online ad sales space. Starting today eBay is going to start brokering radio advertisements. Working with Bid4Spots (quite the obvious name) some 2,300 radio stations will auction airtime through eBay media marketplace. Ebay profits by taking a piece from advertisers payments.
Imagine this. You live in the Orlando area and you’ve been thinking about buying tickets for some time. Late last week, you hear that University of Florida coach Billy Donovan is coming to coach the team. So you plunk down $3,600 for two seats for two seats behind the basket. Then, Donovan reverses course. What do you do? You might ask for a refund. The question is, would you get it? You might immediately say “Yes.”
Online auctioneer eBay. said Tuesday it is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads.
Shares of Google reached an all-time record in intraday trading on Tuesday following positive comments from a handful of analysts.
Searching on the web has been hot forever, or at least since Google created its nifty homepage. But now Ask.com is coming up with a crazy new way to compete--Ask3D, a new search platform. It can't really be 3-D if it's on your computer screen, but it is a 3-panel interface, that delivers results with both Web links and video, images, and links to things like music, all one one page. Sort of like if you searched all of Google's categories (news, images, video) all with one click.
Qwest's claim in television, online, and newspaper advertisements that its Internet service is as fast or faster than Comcast Corp. is being challenged in court by the cable and broadband provider.
LeBron James one of the most marketable guys in all of sports and has a chance to be the league’s most marketable player -- hands down -- if he wins a championship with the Cleveland Cavaliers this month. But James is not a slam dunk for the companies he is working for at this point and I believe most of that fault lies with the companies who have signed him.
Wal-Mart's board is trying to reverse course from its well-documented high-profile fashion faux pas and they're bringing in a big gun to do that. One of the topics up for vote at the Wal-Mart annual investor meeting in Arkansas this week will be whether to add Allen Questrom to its board of directors. Within the retail industry, Allen Questrom is viewed as a master of merchandising and retail.
So here's what you don't see on TV. I covered the first ever web developer conference held by Google, a "coming of age" rite for a company that, well, came of age a while ago. No top executives were supposed to be there. They were all supposed to be at the D5 tech conference near San Diego. So you can imagine my shock when, as I ignorantly sat on my journalistic butt, producer Christine Egy ran up and said, "Sergey Brin just walked in!"
Don't let the summer doldrums strike your portfolio. We've rounded up several five-star mutual fund managers to offer up on their latest strategies and best investment ideas.
Another day, another spate of Google headlines. Read them, and go no further and it looks as if this company is under attack from all sides: The Federal Trade Commission opens an anti-trust investigation; the company's multi-million investment in co-founder Sergey Brin's new wife's biotech start-up is raising hackles. Oh the horror!
The Federal Trade Commission has opened an antitrust investigation into Google's proposed $3.1 billion purchase of ad-management technology company DoubleClick.
Well, the Second Chance Contestants are slaughtering the Million Dollar Portfolio Challenge finalists--when it comes to total value and % gain. The Second Chance leader is Aric Fanzmeier with a portfolio at $2,096,987.59. He's outpacing the current leader in the finals contest, Nancy Beaumont--by 57% or $764,984.19, with Nancy's current portfolio value of $1,332,003.40.
Good morning all. Here's what's happening on our finals leaderboard with three days of trading left. Nancy Beaumont--pictured left--remains in first place--even with losing almost $30K on Pacific Sunwear Tuesday. And Serge Amelyan moves back into 2nd on an almost $5K gain on Vanda Pharma, and helped by Steven Lee's $76K loss on Neurochem.
Here's what's happening with our Second Chance Showdown leaderboard. Aric Fanzmeier takes first place moving up from second predominantly on his ValueClick trade making him $171K. Ryan Darichuk moves from 3rd place to second making $48K on a 2.58% gain in Netease.com. And previous leader, Linda Gordon fell to third holding onto aQuantive and losing 0.11% on its decline Monday.