In this age of Facebook and Twitter, capitalizing on new media is both an opportunity and a conundrum for many companies. Social media can be a great way to connect and stay top-of-mind with consumers, but how can you really quantify what a “like” on Facebook is worth? This is a question the country’s No. 3 craft brewer recently set out to answer, and it now says it’s determined what its Facebook fans mean to its bottom line.
PepsiCo CEO Indra Nooyi put to rest chatter the Purchase, N.Y., giant would be splitting off its lucrative chip business, saying the companies “together create a lot more shareholder value than apart.”
Be it grocery shopping, housekeeping, or the hunt for shoes, full-time workers are willing to spend more on outsourcing errands, so they can work longer. According to the International Concierge and Lifestyle Management Association, spending on personal assistant or errand services is no longer reserved for the uber-wealthy — it's gone mainstream.
It’s been an up-and-down few months for world’s largest brewer Anheuser-Busch InBev. But the global giant is hoping this week marks the start of a super turnaround. The brewer is trying to regain market share with the introduction of two products Bud Platinum Light and Select 55. Both will be promoted heavily during the Super Bowl.