While U.S. stocks finished near session highs Thursday, the "Fast Money" traders watched these names in particular.
Amazon missed earnings expectations as revenue was strong but margins decreased as new products were rolled out and infrastructure investment was expanded. Amazon had warned that the third quarter would likely be soft but analysts were still feeling particularly optimistic given the rollout of the Fire tablet.
The Fast Money traders weigh in on the play on Amazon's earnings, with Colin Gillis, BGC Financial senior technology analyst, who has a sell rating on Amazon, and expects the company to continue its declining operating margins. Also, are techs in trouble or is it a buying opportunity, with Ron Insana, CNBC contributor, and IBM selects a new CEO, Virginia Rometty.
Here's how the "Fast Money" traders play to approach yet another day of trading.
Google is no longer the center of the Internet universe, according to Stifel Nicolaus media analyst Jordan Rohan, and that's one of the reasons he downgraded the company to "hold" from "buy" Wednesday.