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  • Top Selling Sports Books Of The Year Friday, 15 Oct 2010 | 1:06 PM ET
    The Blind Side

    Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • The Paul Finebaum Show Hits Perfect Storm Monday, 11 Oct 2010 | 1:39 PM ET
    Radio Microphone

    Anyone who follows SEC football knows that the Paul Finebaum Show is an absolute must-listen. In the last two years, the show has taken on an even greater importance thanks to the fact that Finebaum is based in Birmingham, Alabama, and the Crimson Tide are of course the reigning National Champions.

  • College Jersey Hypocrisy Continues Wednesday, 29 Sep 2010 | 11:44 AM ET
    A.J. Green

    A.J. Green will finally play this Saturday. In his absence his Georgia Bulldogs have gone 1-3. While Green has been apologetic for selling his Independence Bowl jersey to a person the NCAA terms an agent, which resulted in a four-game suspension, many -– including me –- haven’t been so gracious towards the NCAA’s hypocrisy.

  • The Rush Is On For Denard Robinson Jerseys Friday, 17 Sep 2010 | 12:24 PM ET

    In November 2009, Dave Hirth didn’t know what to do. Here, in the middle of another bad Michigan football season, the co-owner of the M Den, the school’s official sports retailer, was forced to place his order with adidas for the following year’s jerseys. What number would he pick when the team didn’t have a clear-cut star?

  • College Football Needs The Washington Generals Wednesday, 15 Sep 2010 | 2:32 PM ET

    The Washington Generals are employed by the Harlem Globetrotters to play against them –- and lose. Big time college football programs sort of do the same thing when they invite a team from the football championship series division (formerly I-AA) to play them at home. The problem is, the football powerhouse is cutting those checks, but seems to be having a harder time winning those games.

  • Since 1991, painter Ted Watts has spent his time painting all the Heisman Trophy winners. In his studio in Oswego, Kansas, he spends two months of his life on each one. So, now that Reggie Bush is returning his 2005 Trophy, does he regret painting it?

  • College Players Wouldn't Make Much From Jersey Sales Friday, 10 Sep 2010 | 1:12 PM ET
    A.J. Green

    I think we all get it now. It's time for the NCAA to pay players for their jersey sales. It's not fair that Georgia's A.J. Green loses three games of his eligibility for selling his real jersey, but Georgia makes money off selling replicas his No. 8 jerseys.

  • The UBS analyst who downgraded Intel explains his action and what the stock needs to turnaround.

  • Boise State Turns Into Licensing Gold Tuesday, 7 Sep 2010 | 3:29 PM ET
    The Boise State Broncos flag is run after a touchdown against the Virginia Tech Hokies.

    In the 2002-03 school season, Boise State made about $70,000 in gross royalties from merchandise. Last season, that number had increased ten fold to more than $700,000 after increased exposure from big time wins over Oklahoma in the 2007 Fiesta Bowl and over TCU in the 2010 version of the game.

  • Every year, stores across the country sell numbered collegiate jerseys. They don't put players names on the back partly because the NCAA can then say that it's not specifically for that player and they can get away with not paying them for the use of their rights.

  • Is Cornerback The Next Great Money Position? Tuesday, 31 Aug 2010 | 11:36 AM ET
    The Blind Side

    After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.

  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Can Small Agency Hold On To Victor Cruz? Friday, 20 Aug 2010 | 2:55 PM ET
    Victor Cruz #3 of the New York Giants breaks a tackle from Dwight Lowery #26 of the New York Gets during the preseason game.

    On Monday Night Football, the country was wowed by undrafted Giants wide receiver Victor Cruz, who became the first receiver to score three touchdowns in a preseason game since Terrell Owens did it in 1998. Until a couple of weeks ago, he was a virtual secret to almost everyone in the industry.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Discover Financial Services

    The Orange Bowl lost an orange sponsor when FedEx decided not to renew the BCS game. But sources tell CNBC that Discover Card, which also has orange in its logo, is expected to be the new sponsor of the BCS game.

  • CNBC’s College Football All-Name Team Friday, 6 Aug 2010 | 12:20 PM ET

    It’s that time of year again, where we comb the rosters of the BCS conference schools and find the names that stick out. It’s a tough task and it requires hours of scrutiny, which is why I employed my assistant James Kaminsky to narrow down the list from hundreds to the final 33 names. In order to be eligible, you just have to have creative parents — that’s all folks.

  • Is Matt Leinart Still Marketable? Wednesday, 4 Aug 2010 | 3:21 PM ET
    Matt Leinart

    When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.

  • IMG’s Acquisition Is Good For The College Business Thursday, 29 Jul 2010 | 1:25 PM ET

    Sports management firm IMG announced yesterday that it was acquiring ISP, a collegiate sports marketing firm that, like IMG, buys and then sells the marketing rights to the inventory for college sports teams.

  • One-on-One with Pac-10/Pac-12 Commissioner Larry Scott Wednesday, 28 Jul 2010 | 2:51 PM ET
    Commissioner Larry Scott

    Today, we sat down with Larry Scott, the commissioner of the Pac-10 and the soon-to-be-named Pac-12. Following his dance with Texas and the poaching of Big 12 teams, which garnered much attention this summer, the conference settled on Colorado and Utah. This week, Scott took the conference’s football coaches to New York and later to ESPN’s Bristol, Conn., campus after unveiling a new logo.