GO
Loading...

Major League Baseball

More

  • Jerry Garcia Night Already A Big Success Thursday, 5 Aug 2010 | 12:44 PM ET
    Jerry Garcia Bobblehead

    For the first couple years of the San Francisco Giants new ballpark, games sold out routinely. The Giants still fill AT&T Park to 89 percent capacity, but in a drive to pull in a greater crowd, they’ve started to gain momentum by hosting special nights that generate buzz unlike any other Major League team has.

  • Did Texas Rangers Sell For Too Much? Thursday, 5 Aug 2010 | 10:29 AM ET
    Texas Rangers ball hat

    More than 15 hours after the auction for the Texas Rangers began in bankruptcy court in Fort Worth yesterday, Chuck Greenberg and Nolan Ryan had bested out Mark Cuban for the rights to own, subject to Major League Baseball’s approval, the Texas Rangers. According to USA Today’s Bob Nightengale, in a bar in downtown Fort Worth, Greenberg toasted his attorneys, partners and friends in the early morning hours and said the words, “Finally.”

  • Alex Rodriguez

    There has been less fanfare surrounding Alex Rodriguez' quest for 600 home runs, but fans have still spent plenty of money trying to see — or catch — the milestone, which was hit this afternoon.

  • 15 Pro Athletes Turned Entrepreneurs Wednesday, 4 Aug 2010 | 12:40 PM ET
    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous. Athletes are becoming known for their entrepreneurship and savvy business deals—earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world.

    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

  • K-Swiss Uses Fictional Kenny Powers In Ads Monday, 2 Aug 2010 | 10:35 AM ET

    Willie Mays Hays and his Indians team made a commercial imploring American Express customers not to “steal home without it” in the movie “Major League.” And Jamie Foxx’s Willie Beamon character was pitching MetRX in “Any Given Sunday.” But those ads were using fictional characters in a fictional setting. But how about using a fictional character in a real setting?

  • Washington Nationals Strike Out On Strasburg Scratch Thursday, 29 Jul 2010 | 11:41 AM ET
    Pitcher Stephen Strasburg #37 of the Washington Nationals throws a pitch during the top of the third inning of his major league debut.

    On Tuesday night, 40,043 fans went through the turnstiles at Nationals Park expecting to see Stephen Strasburg pitch. But minutes before the game, Strasburg just couldn’t get loose. As soon as word got back that Strasburg’s shoulder was stiff, it was clear that he wasn’t pitching.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • The Man Behind The Most Famous Sign In Sports Thursday, 22 Jul 2010 | 3:50 PM ET
    Fenway Park

    In the world of sports, the Citgo sign has a special place. Aside from serving as a navigational landmark to Boston’s population and tourists that visit, the sign makes its way into the Fenway Park panorama by its seemingly perfect placement over the Green Monster in left field.

  • SpongeTech Story Becomes A Cautionary Tale Wednesday, 21 Jul 2010 | 1:38 PM ET
    Spongetech banner at Citi Field

    In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.

  • Agent Recalls Negotiating With "The Boss" Tuesday, 13 Jul 2010 | 3:27 PM ET
    George Steinbrenner at the 79th MLB All-Star Game at Yankee Stadium

    Earlier today, New York Yankees owner George Steinbrenner passed away at the age of 80. What was it like to negotiate with George Steinbrenner? What was he like as a person? For those questions, we went to Tom Reich, a longtime baseball agent who represented some of the biggest players in the game in the 70s and 80s and negotiated against but also went on to become good friends with The Boss. This is Tom’s take, in his own words, on the larger-than-life baseball owner.

  • Should You Have a Say in Sports Star Pay? Wednesday, 7 Jul 2010 | 7:21 AM ET
    Amar'e Stoudemire

    Several NBA free agents are set to sign some giant contracts. Should ticket holders have a say in their pay? Share your opinion.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • S&P Document Gives Rare Look at NY Yankees Finances Thursday, 1 Jul 2010 | 6:04 PM ET
    Yankee Stadium

    A revised bond rating issued by Standard & Poor’s today provides an in-depth look at the New York Yankees’ 2009 revenues and it reveals that the champions grossed $397 million in ticket revenue, including $72 million on the postseason alone.

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • 'BP Crosstown Cup' Draws Boos at Wrigley Field Friday, 11 Jun 2010 | 6:38 PM ET
    Official trophy of the BP Crosstown Cup.

    For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.

  • Stephen Strasburg Mania Hits Fever Pitch Wednesday, 9 Jun 2010 | 10:03 AM ET
    Pitcher Stephen Strasburg #37 of the Washington Nationals throws a pitch during the top of the third inning of his major league debut.

    With an incredible 14-strikeout win in his much heralded debut, the business of Stephen Strasburg can only heat up from here.

  • Muscle Milk

    Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.

  • Stephen Strasburg

    No matter how much fans want a certain player, the bottom line for the bottom line is that most players don’t pay for themselves. When they do, they’re usually rookies, who have low salaries and they are playing for a team that isn’t particularly doing well at the box office.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.