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  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.

  • 'BP Crosstown Cup' Draws Boos at Wrigley Field Friday, 11 Jun 2010 | 6:38 PM ET
    Official trophy of the BP Crosstown Cup.

    For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.

  • Stephen Strasburg Mania Hits Fever Pitch Wednesday, 9 Jun 2010 | 10:03 AM ET
    Pitcher Stephen Strasburg #37 of the Washington Nationals throws a pitch during the top of the third inning of his major league debut.

    With an incredible 14-strikeout win in his much heralded debut, the business of Stephen Strasburg can only heat up from here.

  • Muscle Milk

    Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.

  • Stephen Strasburg

    No matter how much fans want a certain player, the bottom line for the bottom line is that most players don’t pay for themselves. When they do, they’re usually rookies, who have low salaries and they are playing for a team that isn’t particularly doing well at the box office.

  • Panini Includes Me In Their World Cup Sticker Set Monday, 7 Jun 2010 | 5:07 PM ET
    The cover to Panini's 2010 FIFA World Cup sticker packet

    Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.

  • Griffey Rookie Is Most Iconic Baseball Card Thursday, 3 Jun 2010 | 4:21 PM ET
    Ken Griffey Jr.'s 1989 Upper Deck trading card

    Everyone talks about the T206 Honus Wagner card and the 1952 Mickey Mantle rookie card, but in baseball lore, Ken Griffey’s 1989 Upper Deck card is the defining card of the business. With the help of Beckett's Chris Olds and Tracy Hackler, I came up with a slideshow of the Top 10 Most Iconic Baseball Cards.

  • Pitcher Armando Galarraga #58 of the Detroit Tigers covers first base as Jason Donald #16 of the Cleveland Indians steps on the bag while umpire Jim Joyce watches on June 2, 2010 in Detroit, Michigan. Donald was called safe by Joyce, in what would have been the last out of a perfect game thrown by Galarraga.

    Baseball Commissioner Bud Selig won't reverse an umpire's admitted blown call that cost Detroit Tigers pitcher Armando Galarraga a perfect game, according to a report Thursday. Selig says Major League Baseball will look at expanded replay and umpiring, but not the botched call Wednesday night.

  • Pitcher Armando Galarraga #58 of the Detroit Tigers covers first base as Jason Donald #16 of the Cleveland Indians steps on the bag while umpire Jim Joyce watches on June 2, 2010 in Detroit, Michigan. Donald was called safe by Joyce, in what would have been the last out of a perfect game thrown by Galarraga.

    As I’m sure you know by now, Detroit Tigers pitcher Armando Galarraga lost his perfect game last night when first base umpire Jim Joyce called the 27th batter –- Jason Donald -– safe at first base. It’s not just a bad call, the whole thing has financial ramifications.

  • Managers Ozzie Guillen of the Chicago White Sox and Lou Piniella of the Chicago Cubs

    A day after the US Coast Guard revealed that the sinking of an oil rig licensed by BP was leaking 1,000 barrels of crude oil a day into the Gulf of Mexico, the Chicago Cubs and the Chicago White Sox announced that their interleague games would be sponsored by the oil company in what would be called the “BP Crosstown Classic.”

  • Business Of Tiger Woods: Six Months Later Wednesday, 26 May 2010 | 12:37 PM ET

    Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.

  • SportsGrid Debuts With A Robust Offering Tuesday, 25 May 2010 | 2:10 PM ET
    Sportsgrid

    Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.

  • The Horrible Idea of ‘Premium Ticketing’ Tuesday, 25 May 2010 | 1:18 PM ET
    Cleveland Indians fan holding up a banner prior to a game

    I get it, selling tickets is tough. Tougher in a down economy, and worse yet if you’re a bad team in said down economy. dd an existence in a small or mid-market and a job in the ticket sales department can be akin to selling funeral plots. The Cleveland Indians know this all too well.

  • To date, no major sports franchise has implemented a sustainable business model where they give away a substantial portion of their tickets away for free to all of their home games. Here are the reasons why I think it could work.

  • Football stadium seats

    As the cost of constructing these buildings continues to climb, how do you offset the need for greater revenue generation when there is an inherent lack of ability to accommodate additional event days for other uses in these custom, single purpose designs?

  • Hispanic Millennials: The Future of the MLS Thursday, 20 May 2010 | 9:34 AM ET
    Goalkeeper Kasey Keller of Seattle Sounders FC kicks the ball into play.

    Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.

  • How Teams Can Be Better With Social Media Friday, 14 May 2010 | 12:12 PM ET

    Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship. 

  • Ike Davis Getting Mets Fans Back In Memorabilia Game Tuesday, 27 Apr 2010 | 1:59 PM ET
    Ike Davis Autographed Fielding 8x10 Photograph as seen on Steiner's website.

    When compared to Yankees fans, New York Mets fans haven’t really taken an active role of late in the memorabilia market. But rookie first baseman Ike Davis, who in a little more than a week in the majors is hitting .317, including a 450-foot home run blast, has Mets collectors buzzing again.

  • MLB Teams Up With Disney Monday, 19 Apr 2010 | 9:49 AM ET
    Mickey Mouse figurines

    Major League Baseball has forged a new licensing deal with Disney, which first will result in team branded Mickey Mouse figurines hitting retail this week. The deal was thought up as a result of the league’s All-Star Game, which will take place in Anaheim this July. The Angels, of course, used to be owned by Disney.